About the Episode:
Troy Gorczyca - Brand Director, Malibu, Smithworks, & Kahlua, talks all about Malibu Rum in our latest episode.

1. Malibu is a healthy brand with a strong consumer pull and continues to shine in a declining category
2. Malibu has introduced a refreshing new look to its portfolio taking ownership of summer across all channels with an updated logo, bottle, and shippers, strengthening our association with Summer and recruiting consumers at the L3F
3. With daytime drinking in growth, Malibu’s classic cocktails are being resurrected with a modern twist to cater to daytime occasions
4. Malibu has a fun & exciting summer plan with the 2nd annual Malibu Games and fun & inspiring experiences across the country at music festivals with the revamped Malibu Beach House and Beach Bar

Follow Us On Social:

• @MalibuRumUS
• #MalibuRum
• Be sure to watch the Malibu Games across our social channels and on our website throughout the summer

Sip With Us:
Malibu Lime Spritz

• 1 part Malibu Lime
• 4 parts Sparkling wine
• 1 part Soda water
• Pour all ingredients into an ice filled wine glass.
• Top off with a slice of lime and mint leaves.