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Apple is a Camera Company Now (Again)

Apple is a Camera Company Now (Again)

Released Wednesday, 8th May 2024
Good episode? Give it some love!
Apple is a Camera Company Now (Again)

Apple is a Camera Company Now (Again)

Apple is a Camera Company Now (Again)

Apple is a Camera Company Now (Again)

Wednesday, 8th May 2024
Good episode? Give it some love!
Rate Episode

Thanks to OM System for sponsoring the PetaPixel Podcast! Right now, OM SYSTEM is offering one of their best spring deals yet. You can get the sleek and versatile E-M10 Mark IV camera body, and guess what? They’re throwing in a free M.Zuiko 14-42mm II R lens. That’s right, free! Visit OM SYSTEM’s website at explore.omsystem.com/petapixel and check out the E-M10 Mark IV bundle!

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Before yesterday, the QuickTake 100 was the last time Apple built the hardware and complete, full-fledged software for an image capture device. Even though the iPhone has been equipped with a camera from the beginning, Apple has relied on third-party developers to make its camera hardware actually useable for anything other than quick snaps. The company dabbled in camera development but shied away from jumping all the way into the pool.

But with Final Cut Camera, Apple signaled very loudly that it is shifting its perspective: it's now making the software required to take full advantage of its capture hardware. There really is no other definition of a camera company than that.

We use Riverside to record The PetaPixel Podcast in our online recording studio.

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