The uncertainty principle in quantum physics helps explain why it's so hard to track everything in marketing all at once. There are some interesting lessons from physics that can inform how we approach marketing personalisation and optimisation

What is a strategist?

Jun 25th, 2019 18m 21s

Quotes on what a strategist is and what makes for good strategy.

Value Proposition Canvas

Jun 11th, 2019 18m 41s

A look at the value proposition canvas template. Original article here: https://www.peterjthomson.com/2013/11/value-proposition-canvas/

Ad Agencies vs Management Consultants

Oct 12th, 2018 21m 48s

Ad Agencies vs Management Consultants by Peter Thomson

Marketing vs Design

Nov 7th, 2016 13m

The difference between marketing and design isn’t obvious. They’re obviously different professional disciplines, but the real difference is in the mindsets that they bring to approaching a problem.

How Value Your Intellectual Property

Oct 24th, 2016 9m 23s

How to value the intellectual property generated by a design project by comparing your product to similar products.

Accounting for Innovation

Oct 20th, 2016 8m 56s

Using accounting and economics to explain the importance of investing in design and innovation. Episode 3 explores two articles from 2009 that are still important today for their look into the business case for design.

The Business Case For Design

Oct 18th, 2016 5m 33s

A quick look into the business metrics that you can use to help build the business case for design and innovation. A blast from the past review of an article from 2009 on how to explain the importance of design thinking to cynical business peop