Forget Facebook ads – search engine marketing is where it’s at! Today we’re chatting with Deirdre Andrews, owner of Define Marketing. We’re diving deep on SEM, covering:

• The basics of search engine marketing
• Long tail keywords, negative keywords
• Copywriting for your Google Ads
• Remarketing campaigns
• So much more!

If you are a new listener to Photo Opp, I’d love to hear from you. DM me @meganbreukelman with any questions or ideas, and join the Facebook Group for meaningful discourse within the community.

Handy Dandy Resources:

• Google Ads Masterclass
• Define Marketing
• Define Marketing Blog
• Free Google Ads Cheat Sheet
• Search Engine Superstars
• @definemarketingblog

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Join the Photo Opp Podcast Facebook Group to get involved with the community, create meaningful discussion with other photographers, learn and grow.