In this episode of The Pitch Room, Malia is joined by Priyanka Sharma to discuss content marketing and building marketing functions from the ground up in the early days of a startup. Priyanka is currently the Head of Product Marketing at LightStep and cofounded WakaTime

Listen in as they discuss the importance of establishing the right corporate voice and setting targets for content cadence. Learn tactics like ‘narrowly defining a topic’ to support developers with writer’s block, or no writing experience.