Lisa’s Smart Talk podcast is one of my favorites. I asked her how she decides who to have the show.       

She Looks for Guests 

1. who tell stories
2. who do research
3. who have practical applications
4. people she’s interested in
5. Sometimes people reach out to her.

Lisa likes interviewing the academics. She likes asking questions about the latest research and how they think.

She also feels this gives her additional credibility when talking with others because she’s asked the questions from the person who understands it best.

How Lisa B. Marshall Prepares for an interview

1.       If it’s a book she reads the book

2.       She will watch any YouTube videos of the guest

3.       She will research the guest on the web

4.       If she likes the book, she decides how closely she wants to follow the book or speeches she’s found

5.       Sometimes she goes back and reviews her notes and tries to recapture the ideas she was thinking about as she went through the material.

More on Prepartation: Which Questions To Ask

1.       Think about insightful questions that are different than what they normally get

2.       Ask questions that lead the person to answer in the form a story

Recommended Role Model for Podcasting

Jeff Brown Read to Lead is an example of someone who does great interviews and has excellent production value

Lisa B. Marshall's tips for being a better speaker or communicator

1.       Be a good listener

2.       Express your passions

3.       Listen to good storytellers

Lisa B. Marshall's Favorite Comedian 

Hannibal Buress