Chris and Richard, with Richard on the keys, have a conversation with Jessica Kalichman, director of marketing for WowWee about her career, the company's use of Tik Tok both to market and create community. They talk about why it works, what social media reveals, how a company run by Milliennials is different, and how engaging consumers with the real folks behind the scenes at a toy company (and behind some very popular toys) has been a winning strategy.

The Playground Podcast is sponsored by ⁠⁠Global Toy Experts⁠⁠, ⁠⁠The Toy Guy⁠⁠, and ⁠⁠Beacon Media Group⁠⁠

---

Support this podcast: https://podcasters.spotify.com/pod/show/the-playground-podcast/support