Show Summary: "Study shows that producing low-quality audio negatively affects the perception of the speaker and their source of information. As podcasters, are you confident about the quality of audio experience that you’re giving to your listeners?"
As podcasters, one of the reasons why we publish content is to build connections with our audience. And if we have services to offer, we also want to be top of mind if they need a solution to their problems. And since YOU are the solution to their problems, we want to make sure that they think highly of you.
Based on the study made by USC and the Australian National University, researchers found out that when content produced, in the form of audio and video, is of low quality, you will most likely be perceived as less likable and credible. And if you want to be seen as an expert on your chosen niche, that's the last thing you would want to do.
The same study also mentioned that aside from the negative perception, low quality production makes it difficult for your listeners to process the information and absorb your content. Inevitably, they’ll hit pause or stop altogether from listening to your episodes.
Episode 29 is the second of The Podcash Show’s mini series on how you can make listeners stick with you from beginning to end. In this special episode, learn the five do's and don'ts that you need to do to enhance the audio quality for your listeners so they’ll finish every episode that you produce.
Listen and share this episode with fellow podcasters and content creators!
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Exceptional Highlights:
Show Highlights:
Kai 03:12
Kai 04:16
Kai 05:15
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