Episode Transcript
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0:01
Mark: Hey, what's going on? Welcome to the Podcast Accelerator back from hiatus.
0:07
I am your host, Mr. Mark Asquith, co-founder of Captivate.fm.
0:13
And in this short episode, I just want to give you a bit of a bonus look at
0:18
what is coming up here on the podcast accelerator as we ramp up to the first.
0:24
Proper episode dropping very, very shortly.
0:27
So if you've tuned into the, the, the episode that I previously put out
0:31
about why I took the hiatus and, and, and I think what Motivate motivated
0:36
me for, for coming back, you'll know that I wanted to do two things.
0:40
I wanted to stay focused on your podcast growth. You know, what, what can we do collectively as Captivate, but
0:46
also collectively as an industry to help you to grow your podcast
0:50
because that's why we are here. And in particular, it's why I.
0:54
I've brought this content back. The podcast accelerator is one of the OG shows now, believe it or not,
0:59
it's one of the OG shows helping you with your podcast growth.
1:02
We've seen a lot of gurus pop up over the last year or two, um, who have got, you
1:06
know, um, varying experience in podcasting and, uh, looking to capitalize on, on
1:12
the booming industry that is podcasting by bringing out shows, uh, that, that
1:16
purport to help you to grow your podcast. And I'm not saying they're good.
1:18
I'm not saying they're bad. They're all subjective.
1:21
Of course, that is entirely up to you. However, my focus is on action.
1:26
It's on about basically getting you to do things.
1:29
It's all about making sure that you know what you can do within
1:32
the boundaries of your timeframes. And not feeling bad about not doing certain things.
1:38
I think that's a bit of a problem in the industry.
1:41
You know, if you don't adopt certain things, if you don't jump on certain
1:44
trends, if you don't do certain things, a lot of people will frankly make
1:48
you feel bad and, you know, make you feel like you're not a quote unquote.
1:51
Proper podcaster, which is of course absolute rubbish.
1:55
So I never wanna make you feel like that. You know me, if you've listened to this show for the, for the hundreds of episodes
2:00
and all the thousands of episodes that I've done in the past, across the very
2:03
shows that I've done, you know, that I am very much about being honest with you.
2:09
I'm very much about being straight, talking. I'm very, very, very much about cutting down on the hyperbole and
2:15
making sure that you know that. It's all right not to do everything.
2:20
It's quite all right not to do everything.
2:23
So what does this mean for this podcast?
2:26
How does that manifest into content?
2:29
Well, as I mentioned on the previous coming out of hiatus episode, I'm,
2:34
I'm mixing things up a little bit. I'm still gonna keep that red thread running through, which
2:38
is, of course actionable Straight talking podcast growth education.
2:43
And a lot of that will come from me. You know, I'm still gonna do solo shows, I'm still gonna do solo episodes cuz
2:48
everything's changing and there's a lot of education to give and I'm still being
2:52
a marketer, I'm still being a podcaster.
2:55
So I've still got things to say. I've still got things to, to, to discuss with you and to educate
2:59
you on and to help you with. And obviously people ask me questions all the time, so of course
3:02
I wanna address those as well. However, I am gonna bring on some fantastic guests to talk about some.
3:10
Particular topics that they might be a little bit closer to or they've got
3:13
more of a dedicated interest in, or, you know, they're just, they focus
3:18
on a lot more specifically than I do.
3:21
So I'm looking forward to, to bringing those guests to the,
3:24
they're all people that I know. They're all people that are experts at what they do.
3:26
They're all people that if you're in the podcasting industry or if you are
3:30
even around the podcasting industry, then you're probably gonna know 'em.
3:34
So, Here's what's coming up. All right, we're gonna talk to start about, we're gonna do actually
3:41
three episodes on monetization.
3:43
I'm really interested in helping you to monetize your podcast,
3:46
so we're gonna talk about. Um, really how to use things like subscriptions and tipping and all
3:52
sorts of things like that, you know, the, the kinda listener support model.
3:55
Cause we get a lot of questions about that. I'm gonna talk first and foremost from my perspective.
4:00
I'm gonna do an episode on, on, on, on, on my views on that and how to design
4:04
that kind of listener support experience. Then I'm gonna talk to an expert, someone that's done this.
4:09
Well, alright, I'm gonna talk to an expert, someone that has done
4:12
this well about how to really harness that on a separate episode.
4:17
And then I'm gonna dig deep into really kind of scaling that and, and, and
4:21
going a bit deeper on, on the kind of how that model works and how you might
4:25
be able to help yourself to monetize fairly early on in your podcasting
4:29
journey using things like tipping and subscriptions and so on and so forth.
4:33
So I'm really looking forward. To that bunch of episodes.
4:36
We've also got an episode coming up, uh, about YouTube.
4:40
We're actually gonna talk about YouTube's free to podcasting.
4:43
What that means for you that that landscape.
4:46
Um, when it comes to, you know, what does this mean for podcasting, the
4:50
medium, but what does it also mean for you, the day-to-day podcaster?
4:53
And joining me on that episode is gonna be a good friend of mine and
4:56
someone that is, uh, is basically close to every part of podcasting.
5:00
Right now is of course, Mr. James Cridland, the founder and the editor of POD News.
5:05
So I'm looking forward to exploring YouTube's new podcasting toolkit with Mr.
5:10
Cridland, which is gonna be fascinating.
5:13
We are also gonna talk about. About community and in particular, The state of community in podcasting.
5:23
And what I mean by that is like you creating a community for your podcast.
5:28
Cuz it used to be that you, you know, you'd have a podcast and you'd fire up a
5:30
Facebook group and that was it, you know? But there are a lot of technical tools out there that will help with community and.
5:37
The attention spans that people have a very, very low in comparison
5:40
to what you might expect. So how do you actually get people to engage?
5:43
What does community around your podcast look like, look like today?
5:47
What does it look like in 2023? Because it is different to last year, the year before, and it's
5:52
probably gonna be different again over the next couple of years.
5:54
So that's a really important topic because I think without an audience
5:57
that is engaged, as you know, if you've listened to this show, You know you're
6:01
gonna struggle to do anything else. Alright. So that's really quite fascinating and I've also got what is quite
6:09
interesting for me that I'm looking forward to getting out.
6:11
Then an interview with me on my own show, reflecting on 10 years of podcasting.
6:19
An interview by my good friend, the founder of Pod Chat and Captivates.
6:24
Fantastic support and experience lead.
6:26
Mr. Danny Brown, someone that loves podcasting just as much as I do,
6:30
and has got his finger firmly on the pulse of the podcasting industry,
6:34
very much from a creator perspective. So he's actually interviewed me and he's, you know, we've talked about
6:40
the last 10 years in podcasting. What I think about a few things, what I think of a few things that might happen
6:44
in the future, and just generally the industry, it's quite a nice opportunity.
6:49
Um, to be interviewed on my own podcast.
6:51
It's been a while since I've done this on my show, so I'm really looking
6:55
forward to getting that out to you. It was a fantastic chat with Danny and I thank you my friend
6:58
Danny, for doing that as well.
7:01
So we've got a packed schedule. I'm looking forward to getting just back into the swing of things with you
7:07
and I'm excited to get this content out to you, but I wanted to give you
7:09
a heads up on what was coming because I didn't want you just thinking
7:12
well, I'll wait till it comes out. Marko.
7:15
You know, you've waited, you've been patient with me with the hiatus, and
7:18
I'm very, very grateful for that. So I wanted to do my part just to let you know what you can expect
7:22
of the coming weeks and months. So thank you so much for joining me.
7:26
I appreciate you. I want you to look after yourself.
7:29
Keep on podcasting, keep sharing your voice.
7:31
Keep doing what you do. Much love as ever.
7:34
Take it easy and just keep doing what you do.
7:37
All right? Get your voice out there and keep on building that audience because it
7:42
matters to the people who follow you.
7:45
Until next time, bye-bye for now.
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