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Getting More Podcast Listeners - The Different Types Of Podcast Marketing

Getting More Podcast Listeners - The Different Types Of Podcast Marketing

Released Tuesday, 16th March 2021
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Getting More Podcast Listeners - The Different Types Of Podcast Marketing

Getting More Podcast Listeners - The Different Types Of Podcast Marketing

Getting More Podcast Listeners - The Different Types Of Podcast Marketing

Getting More Podcast Listeners - The Different Types Of Podcast Marketing

Tuesday, 16th March 2021
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Getting more podcast listeners is a HUGE topic for most podcasters. Am I right?

But when it comes to getting more podcast listeners, what is the right way to market those podcasts? 

In today's episode, I want to examine the different types of podcast marketing and help you identify which ones will work best for you.

Today's podcast was inspired after I attended a recent Clubhouse room filled with podcast creators who seemed to be caught up in the the throes of knowing which would be the best way to market their podcast to get more listeners. 

Here's a summary of what you're going to learn in today's episode:

  • UPDATED APPLE PODCASTS NEWS - A change to the "Subscribe" button and how it will impact podcast content creators.
  • How social platforms are also pivoting the language of how people can "subscribe" or "follow" their favorite content creator and its direct relation to benefit the content creator.  
  • Google Podcasts is making an update to their app to help podcasters get better recommendations. This impacts the podcast content creator and I talk about what you should do about this change.
  • The identification of the 4 types of podcast marketing:
    • Organic Search Engine Optimization
    • Influencer Marketing
    • Podcast-To-Podcast Marketing
    • Paid Marketing on social media and podcast platforms such as Spotify--what do you need to know?
  • Brand new live streaming app that allows you to distribute your live stream to Facebook Live, YouTube Live, LinkedIn Live and Periscope while allowing viewers to "call in" and take live audio/video calls. 

If you have questions or comments, feel free to reach out to me via voicemail. Check the links below for more information.

====================
Have a question for me?  Leave me a voicemail or send me a message at:
http://www.thepodcasttherapist.com/podcast

Today's episode was created and powered by Rocketbook, the reusable and environmentally friendly notebook.  Take notes, save to the cloud, erase notes, reuse notebook. Learn more here:
http://www.thepodcasttherapist.com/rocketbook

Want to know which equipment I used to create this podcast?  Download my Essential Equipment Guide to Starting a Podcast:
http://www.thepodcasttherapist.com/quickstart

Start editing your podcast in Adobe Audition. Learn more here:
http://www.thepodcasttherapist.com/adobe

Launching a podcast? Get my Podcast Launch Checklist here for 25% off the website listing price. Click here to download.

Get started with Second Nature here:
http://www.thepodcasttherapist.com/secondnature

Support the show (https://www.theshanman.com/contribute-to-my-youtube-channel)

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From The Podcast

The Podcast Therapist

Welcome to 'The Podcast Therapist,' where your podcasting journey is transformed into a path of growth, excellence, and success. I'm Shannon Hernandez, and this podcast is your beacon for both talk show and solo podcasters, offering a blend of audio excellence, strategic marketing, and a personal touch that elevates your content.Podcasting holds the power to captivate, inform, and entertain. My goal is to equip you with the tools and insights needed to ensure your podcast stands out in today's competitive landscape. Whether you're a solo podcaster looking to maximize impact with limited resources or a talk show host aiming for the dynamism of radio, 'The Podcast Therapist' offers a roadmap to success.What we'll cover:Crafting engaging content strategies that resonate with your audience.Decoding analytics to guide your content and marketing strategies, expanding your reach and listener base.Fostering a community of loyal listeners, creating a space where every voice feels heard and valued.Building a strong, recognizable brand that captures the essence of your podcast.Mastering digital and traditional marketing techniques to amplify your presence.Navigating monetization strategies that turn your passion into profit.Applying SEO best practices to make your podcast discoverable.Enhancing your audio quality and design for a superior listening experience.Translating radio broadcasting principles to the podcasting format for professional polish and flair.'The Podcast Therapist' is more than a podcast; it's a community and resource for podcasters who aspire to make their mark. Here, you'll find the encouragement and strategies needed to push forward.About Me:Join me, Shannon Hernandez—The Shan Man. With over two decades in radio broadcasting and podcasting, I've collaborated with industry leaders to shape the future of podcasting. My work includes editing and designing for 'Remarkable People,' hosted by Guy Kawasaki, where I collaborate with Jeff Sieh of 'Social Media News Live.' In 2015, I spoke at Podcast Movement, highlighting the early adoption of segmenting podcasts for sponsorship monetization—a strategy that foresaw the industry's shift towards advanced monetization software. My insights have contributed to developing tools that empower podcasters to effectively monetize their passion.Together, let's transform your podcasting dreams into reality, one episode at a time.

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