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Welcome back to another episode of

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the Potty Report . So

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this week is going to be so much

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fun because I am diving into

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ConvertKids 2023

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, state of the Creator Economy

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Report , and

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this is something that I don't know if

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last year was the very first year they had ever

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done anything like this , but I remember

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taking the survey and reading it

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for the first time last year and it was so

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insightful because so many

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of us don't know the ins

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and outs of other people's creator businesses

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, so it's nice to see either

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one you're not alone , or two

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there's other people struggling with some of the

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same things that you're struggling with . So

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you can go to convertkitcom forward

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slash reports slash

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creator economy 2023

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. And I will put it in this week's

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show notes for all the episodes , but

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you can go download this whole thing . It's totally

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free and it's a 47 page

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report , which is why I'm only covering

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the surface of a lot of these

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. But the first thing I wanted to cover

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is how they define creator

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, like who is a creator , and

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what they said in this report is creating is

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innately human . From cave paintings

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to TikToks , we've always wanted

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to understand and share our experiences

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, and technology enables an entirely

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new reach and opportunity that

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creators certainly don't take for granted

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. The creator economy is made of

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coaches , consultants , musicians

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, artists , educators , influencers , podcasters

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and anyone else who earns a living online

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through digital and physical products

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or services . Creators

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build global audiences to

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teach , inspire , connect and

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entertain . So this was

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so incredible and

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I love that they kinda like there's so

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many charts and lots of data

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in this entire report

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. So if you are a numbers nerd , absolutely

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go download this and check it out , because

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they show like well , are

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creators full-time , are

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they part-time , are they hobby creators

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? And in taking this

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survey of thousands of creators

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, they've documented how many

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people are , you know , doing

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this full-time , how people are doing it part-time , and

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they actually offered great advice for someone

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that is looking to transition

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from a part-time creator into

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a full-time position and they

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talked about . Before you take the leap of faith into

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full-time creating , calculate how

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much money you need to make or to cover

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minimum debt payments

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, compare your business

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revenue versus your profit , and

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then aim to have at least six months of expenses

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saved as a financial runway . Research

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business financial essentials

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like taxes and accounting , and understand your

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insurance options . I thought this was all

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fantastic advice and it's usually something

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that I see a lot of creators thinking about after

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the fact . So

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don't do that , think about it now . But

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one of the other things is they

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talked about . Well , how long does it

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take for a creator to build an audience

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? And this is one of the charts that I loved , because

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I think a lot of people think , oh , it takes , you

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know , two months and then I'll

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have millions of followers in

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this huge audience . No

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, it's usually not the case . For most people , it

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looks like a lot of people range

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in between the one to two year mark

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and then I mean

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there's like 20%

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and that's about 10 to 12% is

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more than 10 years , so it's

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a lot . And then , like the median range

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is between three to five years and

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six to 10 years . So it

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takes a while . That's like . I hope that that's

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encouraging to you , for those just starting

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out , that it does take

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a while , but you can

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do this . You can be a creator

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and , you know , create your podcast

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and do all the incredible things that

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you're wanting to do with your content

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, and it is absolutely possible

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. It just may take longer than

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some of the ads that are online that say

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, oh , you can do this and overnight

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you'll be a success . It does take

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more effort and time than that

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, but , like I said earlier , go

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download this report , because I'm

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gonna continue to dig through it throughout the week

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and share the important pieces

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that I think that you should know , but

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that's all I have for you today . So , as

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always , remember , keep it fresh , keep

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it fun and just keep

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going .