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Welcome back to another episode of

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the Putty Report . We

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are continuing the conversation about

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Convert Kids State of the Creator

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Economy Report for 2023

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. And the thing that I wanted to dive into

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next is where creators

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see the best audience engagement

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, because I know that this audience

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is always talking about . I want to grow my audience

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, I want to have an engaged

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audience . What does that look like ? And

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so one of the things that I talked about is connecting

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with your audience has two main elements

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what you share and how

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you share it , and creators pay

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attention to which channels have the largest

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or highest audience engagement

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. But they're also willing to experiment with

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new types of content to keep

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it fresh , and I love

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how they have , like these , testimonials

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sprinkled throughout the entire

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report . And this says Tiago

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Forte . He's the founder of Forte Labs

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. He says our email subscribers are

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the only people who I consider dedicated

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followers . Social media is

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great , but it's so easy to follow someone

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that connection isn't particularly

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strong . For that reason , I've

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always considered email central

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to our business and will continue to do

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so . I could not agree more

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, tiago , like this is so

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important , and I think that this is one

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of those things that I've said from the beginning

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like it's great to have social

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following and to really

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have this large audience , but

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at the end of the day , my email

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list is the thing that I

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use to measure how is my

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audience doing ? Because those are the people

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that I can actually connect with . I

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could send them an email , say , hit reply and

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let me know , and people actually do

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it and they talk to me through

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the emails and they buy

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from me through emails and

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we have this solid

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relationship that way where I feel like

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social media is pretty fickle . But

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I will say this let's dive into

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the top creative outputs that

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ConvertKit said

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everyone answered for their 2022

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experience , so this

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really surprised me . This actually shocked me

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a little bit . To say , the top creative

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output of the entire survey

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was articles , blog posts

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or books . I was like , wow

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, that's really , really like

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I wouldn't have thought blogs and written

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content was at the very top , but

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it was quickly followed

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by social media posts and short

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form videos and then email

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newsletters , like those are kind of tied

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for second and third . But I thought

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that was so interesting because I wouldn't have thought

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articles and blog posts and books were at

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the very top . But

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if we think about the internet

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and , historically , what's been around

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the longest ? Articles , blog posts and

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books have been around the longest , so

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that makes sense that it's still kind

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of raining at the top , but quickly

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followed by short form videos and

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email newsletters . So that was

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a very interesting again , I want you to go

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download this so you can look at all the charts

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that they have in here , but one

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of the things , as they said , is , the

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most popular platform for marketing

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content is drumroll

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, please , instagram

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. I loved seeing this because

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I was like , oh well , that's where I market

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my content and that's where I like to hang out online

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. And you would probably think , well

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, isn't it TikTok ? Everyone talked about TikTok

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all of 2022 and 2021

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and it's just been around forever . It's

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like number six , I think

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, in the list , and so I think

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that it maybe it comes down to the age

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of creators . That took the

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survey , but it says more

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than 55% of creators

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use Instagram to market their

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content . The next one is their email

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newsletter , followed by Facebook , blog post

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and YouTube . So yeah , tiktok was number

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six . I just thought this

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was really interesting , so I want

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you to go and

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dive into this . There's actually some tips in here

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that I didn't see before on how you

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can use social media

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and email marketing together . Of

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course , convertkit is gonna highlight

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email marketing third email service provider

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but it's what I love about them is you

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can get all these cool ideas . Like it says

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, five ways to take control of

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your marketing in an algorithm driven

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world , and it's an article all about

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social media and using email together . So

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go download the state

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of the creator economy report . It's gonna

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be linked in the show notes for today , but

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that's all I have for you . So , as always

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, remember , keep it fresh , keep it

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fun and just keep going

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.