How will AI change our world? In the past week, one name has been on the lips of everyone: Sora, a text-to-video tool that generated the one-minute video of a woman walking down a night-time street in Tokyo. The images, unveiled by OpenAI, the San Francisco start-up which also launched ChatGPT at the end of 2022, sent instant shockwaves around the world. While the inception of Sora excites many, the question looms for many more: what kind of uncertainty will the technology bring to our future? What kind of actions is needed to keep Sora and its counterparts a force for good?