In its simplest explanation, a website   conversion happens   when a user completes a desired action on your website, like making a   purchase or filling out a contact form. A good conversion rate apparently is between 2   percent and 5 percent. The thing with conversion rate is that even a jump of 0.5   percent can be a big deal. I assume that is about the volume! I am pretty keen   to find out.

Today I speak with Karyn (“with a Y!”) Parkinson. She is   an eCommerce marketing specialist with a knack for high-converting Facebook   ad funnels and website optimisation.

Through her eCommerce marketing agency and on-the-pulse   training programs, Karyn’s helped hundreds of eCommerce store owners across   the globe boost profits, generate more revenue, and achieve an ad-spend ROI   of their dreams.

She’s been featured by Xero, Business Chicks, Afterpay   and more.

Everyone wants to find a way to do their eCommerce and   website work faster, smarter and more profitably so here we go!

In this podcast, you will learn from Karyn:

1. What she means by “website conversions”?

2. Why is website conversion seen as hard and mystical – how is that able to be better understood by us non-tech-minded people so we can do it better.

3. How has the landscape changed over the past decade or so? Explain with an example or two.

4. How does one measure ROI other than sales when we look at website and ecommerce success?

5. Do you have some hard and fast rules for ensuring that in 2023 your website is fit for purpose?

6. Takeaway: What is your final takeaway message for us on The Politics of Website Conversions?

To reach Karyn:

https://unstoppableecomm.com

https://instagram.com/unstoppableecomm

https://www.facebook.com/groups/unstoppableecomm

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