Luthier, singer-songwriter, and business owner Chris Alvarado makes finely-crafted boutique guitars in the Florida panhandle. After serving in the military, Chris became one of the most in-demand performers along Florida's Emerald Coast. He now runs Driftwood Guitars full-time and creates regular content for YouTube.

This episode is sponsored by Dorico by Steinberg, the future of scoring. Visit www.steinberg.net/tpc for a free 30-day trial version.

Luthier, singer-songwriter, guitarist, and business owner Chris Alvarado discusses how making art is running a business, how to raise your rates, and how to be successful as an artist and with money. This is part two of two.

Topics discussed in these episodes:

• Chris' portfolio
• Diversifying your income stream
• Don't just rely on the one thing
• YouTube & content creation
• The mental roadblock
• The holistic approach
• Garrett's Venn diagram
• Making art is still running a business
• Being successful & famous
• Why go to Berklee?
• Selling out
• Money & success
• Knowing you can figure it out is a skill to develop
• Forming your business
• Raising your rates
• Surround yourself with business owners
• Just do it
• YouTube

Websites:

• www.driftwoodguitars.com
• Driftwood Guitars YouTube Channel

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This episode was edited by Studio184.