Consider granting your digital marketing team a higher degree of autonomy without committing to a radical organizational model in an “all-in” fashion because it can make you nimbler and more competitive. By adopting a self-organizing team model, you can free up workers to share the responsibility of planning and executing their work without the supervision of a manager. Team members can take ownership of their workflow, processes, schedules, roles, and more to drive work. Jonathan Lewis discusses how this works best in organizations and positively impacts teams and the business bottom line.