In this podcast episode, Kristina discusses the future of business and the implications of generative AI with Michel Ballings, an associate professor and director of the JTV Center Intelligence Lab at the University of Tennessee. They explore the transformative potential of generative AI, its impact on various industries, and the need for organizations to adapt to this technology.  Michel explains that generative AI is a game changer because it can produce open-ended, unstructured outputs that are nearly indistinguishable from human-generated content. He highlights its potential to influence the entire economy, giving examples of how it can reshape industries like content creation. The conversation delves into the challenges of regulating AI, the role of prompt engineering in generating high-quality AI outputs, and the emergence of new job roles and skills related to generative AI.