Women are 50% of the world’s population and account for 80% of consumer purchasing decisions in the healthcare industry. So why is it that women’s health has been considered a niche market, a subset of healthcare, or Femtech? This business opportunity is estimated at over $1 billion for a range of tech-enabled, consumer-centric products such as at-home diagnostics, trackers, and wearables. But Femtech also brings with it various risks if you are not savvy in navigating the emerging space. Femtech lawyer and expert Bethany Corbin joins this episode to discuss all the opportunities and risks associated with Femtech and how her own work with startups and venture capital companies is bringing new innovations to the marketplace.