Billions of dollars in profit. Millions of fans captivated by her concerts. In 2023, Taylor Swift has been everywhere, and her omnipresence provides valuable lessons for the entire public relations industry. 

In PR, we dream of making our clients a hot commodity. We dream of sending consumers into a frenzy. We dream of going viral. Sometimes, dreams become reality, and that is the excitement of PR. With hard work and strategic execution, PR campaigns can truly change hearts and minds. 

Swift’s success is essentially PR at its finest. Because of positive PR, the singer extraordinaire has become one of the most famous people on the planet. Whether you’re a Swiftie or not, the reasoning behind her success can be applied to other industries outside of entertainment and popular culture. 

Continue reading here. 

The article read in this episode originally appeared on the Forbes Agency Council CommunityVoice™ in November 2023. 

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