It isn’t easy being a boss these days. The economy is up and down, and the labor market is unpredictable. Depending on the industry, some employers are struggling to attract and retain employees, while others are thriving.  

In public relations, I have seen it all in recent months: Some agencies refusing to hire, others hiring in abundance, some losing workers to their competitors, and others keeping employees for the long haul.  

During turbulent times, it is important for employers — in PR or not — to go back to the drawing board and reevaluate their policies pertaining to employee attraction and retention. Businesses large and small cannot rest on their laurels. They need to make a strong case to employees and job-seekers to come and stay. 

Continue reading here. 

The article read in this episode originally appeared in Mainebiz in July 2023. 

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