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The PR Playbook Podcast

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Episodes of The PR Playbook Podcast

Social Media for your business can be tricky, a topic that we have discussed many times. But how do you know where and what to post. In this episode we speak to co-founder of Lumnio Digital, Jenny Karn to discuss social media best practices for
Getting a job in PR may sound easy, but if you really want to get a true public relations agency experience, you have to be resourceful, proactive, detail-oriented and communicative. Coming from a PR background in school the transition to a PR
What is PR is a time old question since it encompasses so much of the communications mix. There should really be no “typical” answer, since every brand’s goals are different.The real answer is that the practice of public relations is constantly
The world is opening back up for in-person events, with many events having hybrid options for those that are still not comfortable with going full frontal with their customers, clients or partners. Hey, this is all understandable so here’s a qu
In this episode we get a chance to catch up with Hospitality PR industry veteran Noreen Heron. She walks us through what’s it’s like to be in the hospitality industry during the pandemic and being based in Chicago, effects of social conflict th
 If you’ve been wondering about the glamorous life in PR, wonder no further than this quick episode. Public relations may not be what you think, or it may be exactly what you’re anticipating. It can definitely be a rewarding career but here are
In this episode we are speaking with April Margulies, President & Founder of Trust Relations. Public Relations is not a quick fix to your company. In this interview with April Margulies we discuss what you need to know before you get into an ar
In this episode we speak with Melinda Jackson of MJPR, with a background in entertainment PR, we talk about the differences between public relations for businesses and publicity as well as how to leverage unique angles to position yourself or y
 In this episode we are speaking with Alexander Ferguson, the founder and CEO of TeraLeap, a powerful video testimonial service that helps companies achieve significantly shorter sales cycles through customer success stories. These stories buil
In this episode we speak with Brandy Whalen, co-founder of Kitcaster, and we talk about how podcasting, positioning and PR go hand in hand. A perfect recap to our podcasting series, we discuss the work that goes into producing it, and why being
Finally, you’ve heard the primers in previous episodes on starting and launching your own podcast. Now that you’ve got it going, what are some things you should do to market it? In this podcast we’ll talk about best practices, answer some of yo
 In this episode we speak with Jeff Hahn, from Hahn Public, about reputation management and crisis. We talk about when the best time to plan is, what are the first actions to take in creating a plan and some examples of some mistakes that can c
Today we speak with, Mike Kozlik, an expert at Business Development and president of Advantage Resources Inc. Mike talks about business development in a holistic way and how you should approach it as a private business or startup, the elements
In this episode we were honored to speak with Myoshia Boykin-Anderson a serial entrepreneur and mentor. Myoshia is proud to hold Women’s Business Enterprise (WBE), Minority Business Enterprise (MBE) and Historically Underutilized Business (HUB)
 So you want to start a podcast, it is a daunting task and I know I’ve started two in the last two years. This is the second in a series of 3 episodes about podcasts. In this episode we address some of the nuances of the actual content and what
So you want to start a podcast? It's a daunting task. I know first hand what it's like to start a podcast.  I’ve started two podcasts in the last two years. Before you get started you have to know that sticking to a podcast is one of the hardes
If you go back to episodes 25 and 48, you’ll see we have some conversations about thought leadership and building up yourself as an expert. Well, in this episode, I give you some clues on where you can actually submit your content and ideas to
Can you believe it’s been more than a year since live events were cancelled due to the Covid-19 Pandemic. I myself am excited to get back to traveling and attending in-person events & expos.  Events & expos such as CES and SXSW  And, maybe this
With B2B and technology PR, industry analysts can be your best friends when you are selling to big enterprise customers. Understanding what to expect when jumping into an analyst relations program can make or break your business development goa
There are many facets to the world of public relations and while it seems like PR should be streamlined for every industry, there are nuances to each one of them. In this podcast we talk to Nicole Dunn, Founder and CEO of Dunn Pellier Media, a
We all know the famous Benjamin Franklin quote “By failing to prepare, you are preparing to fail.” If you are planning to achieve any level of success you must know that the haters come along right with it. It is prudent to have a crisis commun
We’ve noticed there are many common questions when understanding what to expect when it comes to PR work, PR outcomes and PR measurement. In this podcast we dive into some frequently asked questions about PR, what to expect from an agency and o
Digital marketing is a perfect partner to public relations and social media campaigns. In fact Marketing and PR have worked together for a long time to provide the best level of ROI. In this interview we speak to our beloved partners Will Russe
You’re ready to finally find and work with a PR agency and you want to select the right one. Choosing PR is like dating, like any service provider you need to identify the right work ethic, expertise and style that matches with yours. This pod
Social media feels like a headache sometimes, but it doesn’t have to be. In today’s digital age you can leverage social media as an amazing way to gain customers, increase brand awareness and business development. With more platforms emerging s
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