Cam McLellan (pictured below) is a Melbourne-based entrepreneur who has embraced social media and content marketing – and it’s paying huge dividends for his business, Open Wealth Creation (OWC).

In this interview Cam chats about why the decision to give away all of his knowledge (and that of his team) – making it freely available on the web – has been a key determinant in the success of OWC’s content marketing efforts to date.

He also outlines how the company’s blog is “driving a huge amount of traffic” to the corporate website and discusses why he loves Twitter and how important it is from a relationship-building perspective.