Mark Masters is the founder of UK-based  The ID Group, a marketing and design agency that positions companies as the authority within the sectors and communities they serve. Mark is a prolific blogger and an emerging voice in the world of content marketing.

His ‘Talking Content’ series of interviews with content marketing leaders from around the world represents a goldmine of useful information on the topic.

In this interview for The Connected Brand podcast, Mark chats about the power of telling stories and building an audience for your brand; he explains candidly the journey of The ID Group and how blogging played a key role in the company’s resurgence after it dipped during the Global Financial Crisis.