Prepared Foods' Executive Editor–Technical David Feder interviews ethnobotanist and regular contributor to Prepared Foods Kerry Hughes. She discusses the trending foods, beverages, and ingredients using botanicals that caught her attention at the 2024 Natural Products Expo West in Anaheim, California. Among specific better-for-you and botanical ingredients Hughes notes are: aloe, ashwagandha, cranberry, elderberry, ginseng, milk thistle, mushrooms, saw palmetto, and tomato lycopene.