https://blog.priceplow.com/podcast/tim-gritzman-natural-body-inc-113It’s been too long since Tim Gritzman of Natural Body Inc — everybody’s favorite retailer in New York — has graced us with his presence on the PricePlow Podcast. Last seen in Episodes #044 and #045, Tim continues to keep the ship straight with this business partner, Steve Calabrese.For this episode, we discuss their latest Epic Block Party, which is an annual gathering / “sidewalk sale” / mini-expo of sorts that attracts 50+ brands, athletes, and business owners to New York every summer. We also get into Tim’s Flyby videos, and Tim’s Flyby Founding Principles, where he explains where there is “best”.If you’re into pre-workout supplements, retail store settings, and a touch of recent drama (and why Tim stays out of it as a retailer), then this episode is for you!https://www.youtube.com/watch?v=qHK-TlkVaXcDetailed Show Notes: Tim Gritzman Recaps Natural Body Inc’s 2023 Epic Block Party

(0:00) – Introductions(6:30) – Pre-workout trends(13:00) – Consumer behavior(20:00) – Tim’s career(29:30) – Natural Body Inc’s Epic Block Parties(41:45) – Influencer Marketing(48:15) – Partnerships and sponsorships(58:00) – Promotional content ratio(1:05:00) – Skepticism about brands(1:12:45) – Community engagement(1:19:15) – Content strategy(1:25:00) – Product launches at the Block Party(1:39:00) – What’s next for Natural Body Inc?(1:50:15) – Wrapping up

Coverage of Product Launches from the 2023 Block Party

Core Nutritionals x Natural Body Inc. The Big Crangrapple!MuscleSport x Natural Body Inc: Lemon Pound Cake Lean Whey and Creatine Hydration

Where to Follow Natural Body Inc, Tim, and Steve

Tim Gritzman on InstagramTim Gritzman on YouTubeNatural Body Inc on InstagramSteve Calabrese on Instagram

Thanks to Tim for taking the time to catch up! As always, return to the PricePlow Podcast — be sure to subscribe on your favorite platform and leave a review!