At SupplySide West 2024, one of the biggest events was a panel discussion held at the Kyowa Hakko USA booth, featuring a star-studded cast of influential industry advocates:

Dan Louren̤o РFounder and CEO of GhostJoey Savage РChief Scientific Officer of GlaxonChris Lockwood РVP of Scientific Affairs at NutraboltDavid Sandler РScientific Consultant and COO of Jupiter Wellness

The topic of the panel was The Growth of Branded Ingredients, with an initial focus on Cognizin Citicoline, an ingredient used by everyone listed above.The episode offers fresh and unique perspectives from each member, who have different reasons and purposes for various ingredients. When you’re as big as these brands, you have to rely on trusted and legally compliant inputs, and few in this industry are as trusted as Kyowa Hakko!Embracing branded ingredients and collaborative competitionThis was a hallmark moment for the dietary supplement industry — one that we call “collaborative competition”. To put it bluntly, a panel like this simply wouldn’t have happened 5+ years ago.But with a growing industry where all good players can win, and companies like PricePlow and Kyowa Hakko here to bring a network of forward-thinking industry advocates together, it’s now a reality. With this, we get more information, less duplication of mistakes, and the consumer is ultimately the beneficiary.https://blog.priceplow.com/podcast/kyowa-branded-ingredients-ssw-2023Video Version: Watch Dan, Joey, and Chris Talk Branded Ingredientshttps://www.youtube.com/watch?v=PjpmO_3nsk0Audio Version available for downloadDetailed Show Notes: Embracing Branded Ingredients with Kyowa at SSW 2023

(0:00) – Introductions and Branded Ingredients(1:45) – Why use Cognizin in supplement formulations?(4:30) – Cognizin Citicoline vs Alpha-GPC(5:00) – Energy, Focus, and Nootropics – Where to Next?(8:45) – Why branded ingredients?(14:15) – Operating in the Information Age(17:15) – Ingredient Suppliers Need to Know their Mechanisms(18:15) – How Important is Flavoring? What if it attracts kids?(24:00) – Ingredients that Don’t Taste Well(32:00) – Immune: Kyowa Hakko’s Immune Support Postbiotic Ingredient(35:45) – Branded Ingredients in Functional Foods?(41:00) – Trojan Horsing In Healthy Ingredients

Where to Follow Everyone

Kyowa Hakko USA on LinkedIn

Follow PricePlow’s Kyowa Hakko news

Dan Lourenço on LinkedIn

Follow PricePlow’s Ghost Lifestyle news

Joey Savage on LinkedIn

Follow PricePlow’s Glaxon news

Chris Lockwood on LinkedIn

Follow PricePlow’s Cellucor news

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