Whether you are writing content for social media, your website, or email campaigns, it is important you address pain points and not problems.

In this podcast episode, we discuss how to identify those pain points in your audience, to then differentiate them between problems.

2 To-Dos:

1) Know your audience / become client obsessed

2) Follow influencers on social media / listen to podcast episodes that relate to your audience

Resources:

ProAdvisor Marketing

https://proadvisor-marketing.com

Facebook Group - The Meeting Room

https://www.facebook.com/groups/proadvisorsandaccountants