I’ve always been a believer in letting your work speak for itself. One of the fields that does this in a very literal sense is design and creative direction; when someone creates something that makes you FEEL something.

Ruba Abu-Nimah is the creative director of Revlon. She has been a visionary for top beauty companies, including, Shiseido, Pat McGrath and Bobbi Brown, and was also Elle magazine’s first-ever female Creative Director.

Ruba breaks down what a “creative director” is and the different ways to think bigger and let your work do the talking.