Sean Cercone served as Chief Business Officer and Senior Vice President of Professional and International Licensing for Theatrical Rights Worldwide (TRW). Since 2011, Cercone helped build TRW through the acquisition of marquee Broadway titles, and led the worldwide distribution of The Addams Family, Monty Python’s Spamalot, The Color Purple, Curtains, All Shook Up, and Memphis by achieving productions in 69 different countries. Cercone co-wrote the newest adaptation of Saturday Night Fever with collaborator David Abbinanti. He is a member of the Broadway League and previously served as the Producing Artistic Director of The Carousel and Executive Producer of Theatre Building Chicago.

Listen in to hear us chat about . . .

The biggest pain points of theaters around the world who want to license properties.

Should we release our titles to the subsidiary market earlier than we have been?

Can I show make a big splash in licensing that never plays NYC at all?

The most important characteristics of a popular show in the high school market.

How to market a show for licensing.

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