0:00

How can you show up confidently behind your

0:00

microphone? This is a question that I see. So so

0:09

often, I bet you've probably heard me ask that

0:09

question. If you've been around here for a while,

0:14

many, many times, because this is a question that

0:14

I really struggle with. In the beginning of my

0:21

podcast journey. I was like, man, how do these

0:21

people who have these super successful podcasts

0:28

make it look so dang easy? Well, I wanted to pose

0:28

this question to my friend, Heather Sager. She's

0:37

been on the show before, and we will absolutely

0:37

have links to previous episodes that we've done

0:43

with Heather on the podcast, but I wanted her to

0:43

really share her insight. Heather is a speaking

0:52

coach. She's one of my really good friends. And we

0:52

have conversations all the time, about showing up

0:59

and making a big impact, making an intentional

0:59

impression on your audience and doing it all with

1:07

confidence. So I invited her to have a chat. We

1:07

did a Facebook and YouTube Live and it was so so

1:15

good. So I can't wait for you to hear this

1:15

conversation that I had with Heather Sacre. So

1:21

let's get right to it. Welcome to the Proffitt

1:21

Podcast where we teach entrepreneurs how to start

1:28

launch and market their podcast. I'm your host,

1:28

Krystal Proffitt, and I'm so excited that you're

1:33

here. Thanks for hanging out with me today.

1:33

Because if you've been trying to figure out the

1:37

world of podcasting, think of this show as the

1:37

time saving shortcut you've been looking for. So

1:43

let's get right to it, shall we?

1:49

Hello, Hello, everybody.

1:49

Happy Friday. This is gonna be so much fun. I'm

1:55

glad that you're able to join us whether you are

1:55

watching us live, you're hanging out with us on

2:02

the replay. Or you're hanging out with us on the

2:02

podcast because we have just such an incredible

2:10

message to share with you here today. I see some

2:10

people are joining us from Michigan. Hello. Hello.

2:17

We are live on Facebook, on YouTube and our

2:17

Facebook group. So I am just so excited that

2:24

you're here today because we are here to talk

2:24

about speaking. And speaking is so layered, right?

2:33

I honestly just thought speaking was Hey, you just

2:33

start talking and there you go. But oh my gosh,

2:41

ever since I've met today's guest, she has proved

2:41

me wrong time and time and time again on that you

2:49

can't just show up and start speaking and have as

2:49

much of an impact as you really, really want to

2:55

have. So I'm excited to introduce y'all to my

2:55

friend and speaking coach Heather Sager. So

3:03

Heather, welcome to the show. Hello. Happy Friday.

3:03

Yes. Oh my gosh, this is so awesome. So remind

3:12

everyone where you are located.

3:16

I'm in the Pacific Northwest. So

3:16

I'm up and around the Portland Oregon area. And we

3:22

have a rare sun break this month. The entire month

3:22

of April has been so sunshiny and wonderful. not

3:31

normal. not normal for the Pacific Northwest.

3:31

Yeah.

3:34

Oh my gosh. And it's funny

3:34

because I was telling Heather, before we have done

3:37

we both kind of have this like scratchy hair.

3:37

Look, we're totally twinning right now. For those

3:41

of y'all they can't see. And it's been raining all

3:41

day. I'm just outside of Houston. So it's

3:48

afternoon. For me, it's still the morning for

3:48

Heather. And I'm just like, it's been raining all

3:53

day. And I'm like, you know what, none of that is

3:53

gonna cramp our style for today's talk. So I'm so

3:58

happy that you're here today, friend. And if

3:58

you're listening on the podcast, you probably are

4:03

already familiar with Heather because we've talked

4:03

about public speaking before. And the thing that

4:09

was most memorable about our last conversation was

4:09

speaking to yourself. Like how you have to be

4:17

intentional with getting better at speaking like

4:17

it is a skill. It's something that we all have to

4:24

get better at. So that is the one thing that

4:24

really sticks with me. Was there something that

4:29

you remember from our last conversation that

4:29

you're just like, Oh, my gosh, I wish I would have

4:34

told them this or what are your thoughts?

4:37

Well, I share this little struggle

4:37

for me to remember exactly what we talked about in

4:41

our last conversation because that was a year ago.

4:41

And you and I talk almost daily, right? So no, I I

4:51

would imagine we covered a lot of a lot of good

4:51

things. But yeah, that idea of speaking as a

4:56

skill, it's always one that throws people off a

4:56

bit It's similar. We both have pretty young kids,

5:03

I think about watching my kids have a three year

5:03

old and a six year old and watching them figure

5:09

out life, like learning how to walk, learning how

5:09

to feed themselves, learning how to wipe their own

5:15

butts, like working on that with my three year old

5:15

right now. But it's funny because it's when you're

5:20

learning something, you're really in it and you

5:20

figure it out. And then all of a sudden, you don't

5:26

really think about it anymore, because you've

5:26

learned how to do it. And then it's never a

5:30

thought, again, like we don't think about how we

5:30

walk, put one foot in front of the other, we don't

5:34

think about how we speak. Because we've been

5:34

speaking for the majority of our lives. It's just

5:38

one of those things that it's out of sight, out of

5:38

mind, even though it's present in every aspect of

5:44

our lives. It's just we don't we don't think about

5:44

it like breathing. Yeah,

5:48

this is so true. And you know,

5:48

you and I were talking right before we started

5:51

recording, and we were saying how speaking as a

5:51

skill. And as an online business owner, we don't

5:58

really think of speaking as the same thing as like

5:58

creating a funnel, or setting up your email

6:04

service provider. But yet, it's one of those

6:04

skills that it's like, if you can get it down, if

6:10

you can nail it like you will have people saying

6:10

like, Where did she come from? Like, she just

6:15

knows how to get in there. Make a point, like,

6:15

have people take action with those CTAs and do all

6:22

the things. So what are your thoughts whenever

6:22

someone tells you? Well, yeah, I think speaking is

6:28

important, but I have so many other things that I

6:28

really need to focus on.

6:32

We all have so many things to focus

6:32

on. And so here, here's the fascinating thing with

6:39

this online industry, right? So if you're a

6:39

podcaster, if you're a content creator, you're a

6:44

coach, of course creator if you're in the space of

6:44

like online marketing, we all are thrown this list

6:52

of all the things that we're supposed to learn and

6:52

do, we have to learn how to write the right

6:56

captions on social media, how to do reels. Now on

6:56

Instagram, we have to learn like how you write

7:02

show notes that actually pull people in and are

7:02

useful and optimized for SEO, we have to learn how

7:08

to use YouTube for strategy not just for posting

7:08

videos, we have to learn how to write eat, like

7:14

there's all of these things we we have to learn if

7:14

we want to be successful online, and we go chasing

7:19

them. And a lot of times we go chasing those

7:19

skills, because really good internet marketers

7:24

tell us that we have to have those skills. So side

7:24

note, I'm going to tell you another skill you're

7:28

going to need today. But you are the only person

7:28

that can determine what are the actual skills you

7:35

need to be successful in what you do. I think

7:35

that's the most important thing that I always tell

7:39

entrepreneurs is you can learn a lot of things,

7:39

but you have to determine and prioritize which

7:43

skills are going to serve you best. And what I

7:43

like to say is, yes, we can learn how to write

7:51

captions. Yes, we can learn how to write emails,

7:51

yes, we can learn how to write things and do

7:56

pretty graphics on Canva. But the thing that's

7:56

omnipresent in our business is us. And it's our

8:03

ability to articulate our ideas. Because as

8:03

entrepreneurs, we're visionaries, we're creatives,

8:09

we, everything we build is from here, we have to

8:09

get our ideas out of our heads, and either on

8:16

paper or out of our mouth. And I think where we

8:16

spend most of our time is getting our ideas out of

8:21

our head on paper. But then when we go to speak,

8:21

to tell someone about our ideas to, to teach or

8:28

connect with clients, or to sell our services, we

8:28

get really frustrated, because we don't understand

8:35

why the things we're thinking aren't coming out as

8:35

clearly or as fluidly as they were in our minds.

8:41

And what I like to say it's not that we're broken,

8:41

it's not that we're unintelligent, it's not that

8:46

we're bad at thinking on our feet, or that some

8:46

people are more gifted than others. It's just that

8:51

it's a skill. And for most people, the idea of

8:51

articulating ideas and coming across an

8:57

inspirational way, it's a skill that most people

8:57

have never developed because they haven't had to.

9:02

So what I like to tell people is focus on the

9:02

skill of speaking and figure out how can you

9:08

actually get better at that, so that you can show

9:08

up in the ways that you want to in your business

9:13

without feeling frustrated or feeling like you're

9:13

like you're not enough or that you're not supposed

9:20

to be doing what you're doing. It's just quite

9:20

frankly, a skill that you need to learn.

9:24

Yeah, and I feel like some of

9:24

the things that you're talking about, you know,

9:28

articulating, coming up with creative ideas, like

9:28

getting everything out of your head onto paper and

9:33

a Google doc or however you're going to use your

9:33

messages. I feel like a lot of people see that as

9:39

like, well, that's fluffy stuff like that doesn't

9:39

really have a tangible like, I can't see that I

9:44

can't just spend time developing this skill, and

9:44

know that it's going to pay off. Whereas if I were

9:49

developing a website, then I could see Okay, I

9:49

need to know the page. I built a website page. So

9:54

what do you say to someone who's like, I know I

9:54

need to do this. I mean, I've heard Heather like

9:59

I've listened to Heather's podcast before I know

9:59

that I need to do this. But they're still stuck in

10:04

that, like, give them some tough love. Because I

10:04

know Yeah, so good at this, you're

10:09

Let me let me let me make it not

10:09

fluffy for a moment. Let's do that. Because it is

10:13

one of those things that it's like it's like, it's

10:13

like our health, right? We always know when you do

10:18

something about it. But we don't actually take a

10:18

lot of action towards it unless we get mad because

10:24

we can't button our pants. Because who has worn

10:24

button up pants this last year, like I just put

10:29

some on this morning, and I'm like, Whoa, these

10:29

are tight. Like, we don't think about it until we

10:34

have to. So let's make speaking not fluffy. So

10:34

depending on what your business looks like, and

10:39

obviously I don't know who exactly is listening

10:39

today watching today, exactly what you're

10:44

building. But I would imagine that if you're

10:44

watching this, you are interested in podcasting,

10:50

you're interested of stepping up to the

10:50

microphone, talking about your ideas, and ideally,

10:55

holding people's attention throughout episodes. If

10:55

you sell digital products or courses or programs,

11:03

you most likely sell them through live challenges,

11:03

or you have a Facebook group to go with that maybe

11:09

you do live webinars or you you want to guess

11:09

inside of other people's groups, this idea of you

11:16

being able to sell your stuff. newsflash, your

11:16

webinar template that you perfectly created or

11:24

bought from someone online. That's wonderful. But

11:24

an email template in Canva, or PowerPoint, or

11:29

keynote, that's not going to sell your program.

11:29

Like sorry, there's the tough love, but it doesn't

11:35

matter how pretty your slides are, it doesn't

11:35

matter how pretty your webinar registration page,

11:39

if people show up, and they are not excited to

11:39

learn from you. If they don't feel like holy crap,

11:46

this person actually one knows what they're

11:46

talking about. And to can help me and that they

11:51

have confidence people are attracted to that

11:51

confident knowing, you know, that infectious

11:56

energy that just some people have that you're

11:56

like, I don't know what you're selling, but I buy

11:59

in it, that's through your voice. That's not this

11:59

magical thing you were born with, or, or how you

12:05

style your hair that day, or what your green

12:05

smoothie had inside of it, it's you being able to

12:11

communicate with intention. So your ability to

12:11

sell your stuff is directly correlated your

12:18

ability to articulate yourself as you intend.

12:18

Otherwise, you're going to be frustrated because

12:24

your funnels not working or your webinar didn't

12:24

work. And I see so many people get so frustrated

12:29

about those things not working. And they're trying

12:29

to figure out what script to use differently. It's

12:34

not you have to bring the right vibe and the right

12:34

words. This is so

12:40

So good. And I honestly, this is

12:40

what you do so well. It's one of those things like

12:46

you know, if if somebody has a skill if somebody

12:46

does something like incredible, like, I don't even

12:52

know how to articulate exactly what skill it is

12:52

with what you do. I know usually speaking, I know

13:00

you do your speaking coach. But I'm talking about

13:00

the instant connection I felt with you from the

13:07

very first moment that we met, because we met a

13:07

few years ago now, which is so crazy, because I

13:13

feel like we've known each other for decades,

13:13

because we do talk all the time. Like we're in

13:17

each other's boxes were texting each other. But at

13:17

the same time when I go back to the very beginning

13:23

of whenever I first encountered you, I remember

13:23

thinking she's real. There's no BS and what she is

13:31

saying. And she like, I want to know what it is

13:31

like, I want some of her Kool Aid like to drink

13:38

the kool aid that Heather has. So is that

13:38

something that you have really intended behind

13:44

your brand?

13:47

Yeah, okay, I have so many ideas

13:47

that I have in my brain right here, I'm going to

13:52

anchor it down to one simple thing that I can help

13:52

other people do something similar. But I'll start

13:57

by saying this communication hasn't always been

13:57

easy for me. I was a super, super shy kid. In my

14:05

family. We didn't talk a lot about emotions. When

14:05

I was a kid. I remember, my mom really struggled

14:11

to communicate when she would get angry or upset

14:11

with that she wasn't a yeller, but it shouldn't

14:15

get really flustered. And I got that from her I'd

14:15

get really frustrated and start crying. Like every

14:20

time I would get upset I couldn't get words out.

14:20

So my mom I remember when we got an argument when

14:24

I was a teenager about me wearing a strapless

14:24

dress to a dance. It was like a no go in our

14:29

religion. We got mad at each other and we wrote

14:29

letters back and forth because we couldn't have a

14:34

conversation like that's how difficult

14:34

communicating was for me. It was just how I grew

14:39

up. And for those of you who who know me or heard

14:39

my story, before I share, I'll just share this

14:44

briefly. I my mom got cancer when I was in high

14:44

school, and my family started a nonprofit

14:50

organization and long story short, I became the

14:50

ambassador of the organization, the person the

14:56

front man, if you will, who went on to say to

14:56

fundraise and I would speak at different different

15:03

organizations looking for money to for support,

15:03

and education and all those things. And I had this

15:09

moment when I was 1718 years old, where I realized

15:09

that, you know, communication is unnecessary in

15:16

life, especially on things that are important. And

15:16

well, some people around me seem to be drawn to

15:23

the spotlight, they love to be the center of

15:23

attention, they always volunteered to be the head

15:27

of whatever, in whatever project at school, that

15:27

wasn't me. But when something was important, I

15:33

always stepped up, I always push fast, whatever,

15:33

just come for whatever, like read, flushing

15:40

splotchiness, that would happen all over my chest

15:40

in my neck, when I would get nervous. I was

15:44

willing to go through that because I wanted to

15:44

speak up for something that was important. So at

15:49

that early age, I learned, okay, there's something

15:49

here about being able to communicate, because

15:55

there's benefit and me being able to speak on

15:55

behalf this organization to fundraise money. So

16:00

fast forward, I put myself in a lot of different

16:00

situations where I learned how to communicate.

16:06

Now, I will tell you this, it wasn't always

16:06

intentional, like I competed in the Miss America

16:11

organization for seven years, I learned a ton

16:11

about communication from that. So I often joke, a

16:18

lot of my clients are on the receiving end of

16:18

passion training, yet they don't know it, but it's

16:23

really actually really works. But that's how I

16:23

learned how to communicate with through that. And

16:27

then in my corporate job for 10 years, running the

16:27

training department learning about organizational

16:33

development, human behavior, instructional design,

16:33

I started putting all these pieces together and

16:39

realize that teaching and influencing adults,

16:39

there are a series of skills that go with it. And

16:46

I've been lucky to collect a lot of those skills

16:46

along the way and put them together. But here are

16:51

going back to your question Krystal around. Have I

16:51

always been intentional? No, I think what I just

16:56

shared is that, but what I realized is me being

16:56

intentional is necessary for how I want to

17:03

communicate. So years ago, I made the decision

17:03

around how do I want people to see and experience

17:11

me when I communicate. And I didn't like what it

17:11

was at the time. So I decided to change it. So

17:16

instead of just waiting for other people to be

17:16

like, Oh, she's warm, oh, she's funny, or Oh,

17:23

she's I don't know, whatever you're thinking right

17:23

now. But I said, Could I actually design it? So I

17:29

started being more intentional and say, You know

17:29

what, I like to be funny. I like self deprecating

17:34

humor. I want people to feel comfortable and not

17:34

that I'm pompous or no better than them. So what

17:39

if I incorporated self deprecating humor when I

17:39

spoke? Okay, what if I didn't get all caught up in

17:47

my head around saying things so perfectly, but

17:47

focused more on presence with people? So I started

17:53

saying, What What are these? what if scenarios,

17:53

and I came up with what I call my speaking mantra,

17:59

which I encourage everyone to do. It's your

17:59

persona around how you want other people to

18:05

perceive you. So what I like to do with my clients

18:05

is I tell them, I want you to think about if you

18:10

were to engage with an audience today, it could be

18:10

a facebook live like this, or an Instagram story

18:15

or a webinar or whatever it is. Let's pretend that

18:15

you just nailed it. And you clicked end. And you

18:23

scroll through the chat window. What are the words

18:23

people would have used to describe you on that

18:30

video or during that session? Those are the words

18:30

that are usually aspirational. How do you want

18:35

people to describe you, that you pick your best

18:35

three that fully encompass what you want to be

18:41

perceived as that becomes your mantra, that

18:41

becomes your intention that becomes when you say,

18:47

What do I need to work on? How do I need to show

18:47

up here? And what should I wear today? Like what

18:51

kind of energy Should I bring you go back to your

18:51

mantra of the words that set out for how you want

18:57

other people to see you. So when you see me as

18:57

funny and relatable and authentic and smart and

19:03

compassionate and whatever word you're thinking, I

19:03

can tell you, most of it is by design. I have

19:08

trained myself to come across that way because

19:08

that is who I am. And that's how I want other

19:13

people to experience me nothing different.

19:16

Well, this is so good. And I

19:16

feel like I kind of have seen behind the curtain

19:21

you know, like the the wizard and I'm just like,

19:21

I'm sitting like on pins and needles because I'm

19:26

like, I see how you do this. Now I have gone

19:26

through your program. So Heather has an fantastic

19:32

program speak up to level up where, you know, she

19:32

has broken these things down and been able to

19:38

teach so many other people these but I look at

19:38

speaking as something that we all do so

19:43

differently. You know, I here I am with my Texas

19:43

accent and I am a plumber's daughter and I talk

19:50

about that and I talk about having three kids and

19:50

I talk about all these different things in my life

19:55

and I like how you're able to help people

19:55

understand their own story. So well, and even like

20:01

you just shared, you know, you talked about your

20:01

mom, I've heard you talk about your mom several

20:06

times and your journey and your your pageantry,

20:06

you know, training and everything. So I love that

20:12

you have, I feel like you've put in like lightning

20:12

in a bottle. And that is what you're able to help

20:18

people do. So if, if someone's listening right

20:18

now, and they're like, okay, so Heather helps

20:23

people develop this skill of speaking. Where is

20:23

one place that they could start, like, right now

20:30

today, to show up more confidently? Let's just say

20:30

behind the microphone. I know, there's so many

20:37

stages we've talked about, you know, you could do

20:37

virtual stages, Instagram, like all the social

20:41

media, but specifically for podcasting, what is

20:41

one simple tip that you would give to someone

20:47

because you're a podcaster yourself?

20:50

I am, I am, I think it's gonna come

20:50

back to this one word, which might seem overly

20:55

simple and also mildly fluffy. But the word is

20:55

intention. This is one of my core values that I

21:03

live by my core word, I have it posted on my wall,

21:03

be more intentional. I think a lot of people go

21:09

through life, go through work, go through so many

21:09

things, and we drift. And we wonder why we're not

21:15

getting the results we want. And we know that we

21:15

all know this idea of goal setting, right. And I

21:20

would imagine if you're in the online space,

21:20

you're an entrepreneur, you're you're probably one

21:23

of the people that sets goals for your you

21:23

consider yourself highly ambitious, you probably

21:28

review and reflect every year and set goals out

21:28

for yourself in your business, you probably have

21:32

professional goals, personal goals, financial

21:32

goals, all the goals. But we drift when it comes

21:38

to things that we don't necessarily understand or

21:38

don't think we have control over. So if you want

21:45

to be more confident behind the microphone, if you

21:45

want to be more confident in front of the camera,

21:50

whatever the platform is, if you want to increase

21:50

your confidence, you have to think about this,

21:55

there's confidence. And there is competency. And

21:55

those two things go together. One of my mentors,

22:03

Brendon Burchard, he talks a lot about this

22:03

conflict between the two, a lot of people think,

22:08

Oh, my confidence, I just have to will myself to

22:08

like, fake it till I make it and get better. But

22:14

you can grow your confidence. So far in a head

22:14

game, you have to actually start shifting to build

22:20

skills. So what I want you to envision for a

22:20

moment, I'm just gonna see if I can find a

22:25

whiteboard here. I don't have one. So just

22:25

envision this with me, you know, and an infinity

22:30

loop looks like a figure eight, but it's sideways

22:30

and fancy. And it goes on forever and ever and

22:34

ever. I want you to imagine an infinity loop. And

22:34

what Brennan talks about, he calls this the

22:39

competency confidence loop. And what happens is

22:39

when we start doing something new, say for

22:45

example, we're trying to level up behind the

22:45

microphone for our podcast, we start new and we're

22:50

like, oh, God, I don't know what I'm doing. But

22:50

I'm gonna will myself to do it. So our confidence

22:55

grows, that we're gonna figure it out, because we

22:55

can. So we're in the confidence sighs we're trying

22:59

to push and we're like, ah, but then if we go,

22:59

Okay, what if I focus on growing my competency?

23:04

Let me learn from Krystal, How the hell do I start

23:04

a podcast? What should I put on a podcast? How do

23:09

I get people to review my podcast, we start

23:09

growing our competency by reading and listening to

23:15

other mentors. And as our competency starts to

23:15

grow, our confidence starts to grow. And as our

23:22

confidence starts growing, we're like, whoo,

23:22

things are going well. Well, it's time to level up

23:27

again. So what we have to do is, then we go learn

23:27

more competencies. But as we learn more skills,

23:33

they're new, maybe we're not as successful and

23:33

great with it. So as we're going a competency will

23:39

actually notice our confidence might wane a bit,

23:39

until we reach a level of competency where that

23:45

competence goes up again, it goes back and forth,

23:45

and back and forth. And I think the mistake that

23:51

so many people make when they're learning new

23:51

skills, is they catch that first wind where their

23:57

skills grow. And they're like, Oh, this is great.

23:57

And then they plateau a bit, or then things get

24:03

hard, or it doesn't work as easily, and they're

24:03

like, I'm doing something wrong. Oh, friend,

24:08

you're not doing anything wrong. You're exactly

24:08

where you need to be. Because when you're leveling

24:12

up your skills, of course, your confidence is

24:12

going to waver because you're learning something

24:17

new. So you have to continue pushing up that

24:17

skill. So recognizing how the confidence and

24:23

competency works together. If you want to grow

24:23

your confidence, grow your competency, and then

24:29

keep leveling up. That is my philosophy that I

24:29

share with everyone. So that's my

24:34

This is so good. It's so good,

24:34

though because it's it breaks everything down into

24:39

we can all look back at like pieces of our life.

24:39

You know, whether it was a big event or a skill

24:46

that you were all trying to learn. I know for me

24:46

it's cooking. I've always loved cooking, and I

24:51

just slowly started like meddling with new dishes

24:51

over time. I didn't start out saying I'm going to

24:58

make the Pioneer Woman cinema Girls, y'all like

24:58

those are legit, by the way, they're so good.

25:03

They're so so good. But I would never recommend

25:03

that to someone who's like, I don't even know what

25:10

you know, a pan is I don't have any of these

25:10

gadgets or gizmos in my kitchen. I would never

25:15

recommend that to them. But it's one of those

25:15

things that I had to eventually level up. Okay,

25:20

I'm gonna learn how to just make some scrambled

25:20

eggs. Okay, let's go with that, then maybe I'm

25:24

gonna throw it all together. And I'm going to get

25:24

a little fancy. I'm gonna make a ham and cheese

25:29

omelet. Oh, that's my big level up, you know. And

25:29

then it's like, you keep taking these steps. And I

25:34

love that you relate this back to, you know,

25:34

children, because most everybody can understand

25:40

the analogy of you have to crawl before you walk.

25:40

But baby after you get that down, Heather and I

25:45

want to see you run like we want to see you take

25:45

off and just create these amazing strides in your

25:51

business. But at the same time, you have to start

25:51

somewhere and everybody who is watching this

25:57

listening to this, they know that is the motto

25:57

around here. Keep it up, we all have to start

26:02

somewhere because it is just so dang important. So

26:02

it really one last question. One last question I

26:09

have for you is when someone is thinking about

26:09

leveling up, they want to get started. They're

26:16

sitting behind their microphone, and they're like,

26:16

okay, Heather told me I gotta level up, I gotta do

26:22

something I gotta get out of his comfort zone. to

26:22

really help me get there. From the podcasting

26:27

perspective, would you recommend that someone

26:27

spend more time ahead in planning the content

26:35

they're creating? Or simply sitting behind the

26:35

microphone? And speaking more behind the mic? Does

26:41

that make sense?

26:41

Oh, okay. I'm going to not answer

26:41

the question in the way that you want me to,

26:46

because I'm not going to make you pick. Because

26:46

here, here's the thing, I think a lot of people

26:51

can make it very prescriptive and say, here's the

26:51

perfect strategy to make you better behind the

26:56

microphone. And I'm gonna say it's bogus. If

26:56

anybody tells you there is one way for you to get

27:02

better, that's just not going to happen. So one of

27:02

the things I talk a lot about inside of my

27:07

program, which makes people a little crazy, is I

27:07

don't give you the scripts, I don't give you the

27:13

swipe files, I don't give you the fill in the

27:13

blank. Because you are a unique person with a

27:18

unique brand. You Some people love speaking live

27:18

and coming up with things off the cuff. They love

27:23

visual learning. Some people really want to write

27:23

down their ideas and have a really good well baked

27:29

plan before they head into a presentation. We're

27:29

all different. We all communicate different. And

27:35

we have different desires for how we want people

27:35

to experience us. So I always say Okay, so here's

27:40

the frameworks, you have to figure out what works

27:40

for you What's most natural for you, so you can

27:46

get your intended result. So I'm gonna say the

27:46

same thing holds true here. You have to honor the

27:51

fact some people do so much better jotting down a

27:51

couple ideas. And then word vomiting out word

27:57

vomiting is what we call we talked about this

27:57

before on the podcast episode I was on word

28:02

vomiting is just you thinking out loud, I

28:02

recommend you word vomit before you hit record,

28:07

get the words out, start practicing it. It's like,

28:07

if you work out, it's like doing some movement and

28:13

stretching before you do a grueling workout, just

28:13

to get your muscles woken up and going and you

28:18

avoid injury. avoid injury behind the microphone,

28:18

start word vomiting before you hit record so that

28:24

you can get better. So if you're the kind of

28:24

person who does better planning by saying it out

28:29

loud, do that, write down a few things. What I

28:29

like to say is you want to have a game plan for

28:34

how you start, how you end and your milestones in

28:34

the middle. That is the bare minimum. If you do

28:40

not have a game plan, your audience is going to be

28:40

lost and confused along the way. So I would

28:45

recommend that. So definitely saying things out

28:45

loud is going to be the best strategy for everyone

28:51

to level up. But particularly if you're the think

28:51

on your feet kind of person. That's one if you are

28:57

a person who gets Tongue Tied and twisted if you

28:57

get if you get twisted, I think you know what I'm

29:02

trying to say but like you get a little worried a

29:02

little flustered, like I am right now or I'm like,

29:08

oh, what the hell am I trying to say? If you get

29:08

caught up on that, and it's like a buzzkill for

29:13

you where you immediately beat yourself up because

29:13

you're not perfect. It would probably be a great

29:19

idea for you to spend a little bit more time

29:19

working on your outline. Not a ton of time, right

29:24

but work on your outline so you feel confident

29:24

with that. But if you have that hiccup where

29:30

you're like, I have to get it perfect when it

29:30

comes out of my mouth. That is where you need to

29:35

do some work. That piece right there is if your

29:35

intention is to say everything perfectly. I'm

29:40

gonna push on you just a bit because your

29:40

intentions are self serving, not audience serving.

29:46

Because when you're focusing on trying to be

29:46

perfect, you think it's because you think your

29:51

audience wants that from you. They actually don't,

29:51

they would much rather hear the real you and have

29:56

Hear You make a mistake and not be perfect, but

29:56

show up with a more authentic voice, they would

30:02

rather have that than you stressing and sweating

30:02

and clenching your cheeks. Because the whole time

30:07

you're trying to be so perfect, but you're

30:07

actually not being real. So for you, if you were

30:13

that person, I still recommend, let me circle back

30:13

and change my mind, I still recommend you need to

30:18

spend time saying things out loud. So if you need

30:18

to do more prep, do more prep. But it does not

30:24

give you a free pass from actually saying things

30:24

out loud. I recommend you always word vomit, do

30:29

your stretching, whatever with your voice before

30:29

you start recording, because you're not going to

30:35

know what it sounds like until you actually start

30:35

speaking, thinking about what you say and actually

30:41

saying things, not the same thing.

30:43

Yeah, this is this is so good.

30:43

And this is actually something that I feel like

30:47

you taught me I feel like, the more that we've

30:47

hung out, the more that we've had conversations,

30:52

I've listened to your podcast, and just the

30:52

incredible tips that you have about this idea of

30:58

it's not the same just it's almost like you're

30:58

thinking and thought bubbles, you know, it's like

31:03

you're a cartoon, and you're just going around

31:03

like thinking of all of your thoughts. But then

31:07

when you actually go to say them, and it's the

31:07

first time they've ever come out of your mouth is

31:12

when you're sitting behind your microphone. And

31:12

then it is it's kind of like a cycle of insanity,

31:17

right? Because you don't feel prepared, then you

31:17

get flustered. And then you get mad that it takes

31:23

you 10 times longer to edit the thing like this is

31:23

the thing like people get so how can I you know,

31:29

cut down my editing time? Like, why does it take

31:29

me so long to spit everything out? I just want to

31:34

speak better. And I feel like you've just given

31:34

everybody permission for one to not have this cut

31:40

and dry. Like let's all put everybody in a box.

31:40

This is how you have to podcast or think about

31:46

your show. But I love that you really meet people

31:46

where they are and their style. But yeah, I

31:51

totally agree like spending just a little bit of

31:51

extra time beforehand can really make those

31:56

episodes pop with intention and really hitting

31:56

that core message. So yes, so good.

32:04

I'm gonna say one last thing,

32:04

because I think that this needs to be said to

32:07

because I hear a lot of times from people they're

32:07

like, Well, I'm not really in that like scared

32:11

bucket. I'm not in that nervous bucket like that

32:11

doesn't really apply to me. So what I want to

32:15

speak directly for a moment for those of you who

32:15

love winging it, those of you who love speaking

32:21

that you have no problem with words come out of

32:21

your mouth and the first take, you're like, Oh,

32:25

dang, it was so good. I do really good in the

32:25

moment. there's kind of two things happen here.

32:30

Number one, what I hear a lot, if you if you're

32:30

one of these people, you probably have moments

32:34

where you're like, Damn, that sounds good. And if

32:34

you're being real honest with yourself, deep down,

32:39

you're like, Oh, I don't actually think that I

32:39

could say it that good again. So you own the fact

32:45

that you're a one take wonder, and you own that as

32:45

some magical gift and skill that you have. I'm

32:51

going to speak directly to you right now. Because

32:51

I used to be you if you're one of these people

32:56

where I genuinely thought that I was like, Oh,

32:56

this wonderful thing. But really what it was was

33:01

deep down it was I was terrified that I couldn't

33:01

actually get it out the same way again. And I'll

33:06

tell you this, if you can get it out once, you

33:06

definitely can get it out again. And you could

33:12

make it so much better. You could make it so much

33:12

better. So if you're embodying this identity right

33:17

now that you're so good thinking on your feet.

33:17

Good. I'm so glad you're good thinking on your

33:21

feet. But imagine how much better you could be for

33:21

your audience. If you had a little humility and

33:28

said, but what if I prepped a little bit? But what

33:28

if I planned a little bit? What if I had the

33:33

audience at center and focused on what they needed

33:33

by organizing a bit more by incorporating a story

33:39

with intention? Not just by chance? What if I put

33:39

a little bit more strategy into what I was

33:45

bringing to the microphone than just allowing my

33:45

intuition and witty charm to lead the

33:52

conversation? Because I think we can be honest

33:52

with ourselves that a little bit of prep and

33:57

planning is only going to benefit your audience.

33:57

And that's why we're doing it in the first place.

34:02

So if you are one of those naturally gifted

34:02

people, and you've been owning yourself with that

34:07

for a while saying like, Oh, I'm just so great. I

34:07

don't need to level up. This is not for me. I

34:13

might argue you need this the most, because you

34:13

are coasting and you are drifting and you're

34:19

rested on the fact that you're just being

34:19

naturally charismatic is going to get you to where

34:24

you want to go. But if you're not there yet, there

34:24

is a reason it's time for you to put a little bit

34:30

more intention. If you have a solid voice. I mean,

34:30

how much more freaking powerful Could you be if

34:37

you started putting some backing behind it. So

34:37

start putting some strategy stop resting on the

34:42

fact that you're quote, unquote, naturally gifted,

34:42

lean into that gift. Those are the skills we

34:47

should work on the most. So if you're listening,

34:47

you fall on that category. I hope you've heard

34:51

that with love, but it's really time for you to

34:51

own that gift, but now learn how to use it with

34:57

intention.

34:59

I I'm nodding my head. So like

34:59

y'all can't see me, I didn't want to take Heather

35:04

off the screen because I was just like, Oh my

35:04

gosh, this is so good. I was nodding like I was

35:10

about to get whiplash behind the scenes, because

35:10

I'm just like, this was me, I have never really

35:16

had a huge fear of like getting on stage and doing

35:16

all the things. So therefore, I kind of chalked

35:22

myself up into this category of like, I'm just

35:22

naturally gifted. I was born to be on the stage

35:27

and speak in front of people. But you are

35:27

absolutely right about harnessing this power that

35:33

you have, if you are already confident, if you

35:33

feel really good about your voice, your message,

35:39

you know, it's very impactful, but you're just

35:39

kind of winging it. This was me too. This was me

35:44

for a long time, until I met Heather and she was

35:44

like, stop it, I love you. But stop it, you are

35:50

just so you have so much more potential. And I'm

35:50

so grateful that, you know, you brought this

35:56

message here to us today. And you just remind us

35:56

all that like, we are amazing, but we could be so

36:02

much better if we were intentional and really put

36:02

energy and effort into speaking better speaking

36:08

with better confidence. And I'm just, I'm so

36:08

great. Look, we could talk about this forever and

36:14

ever. And I know that you actually you have a free

36:14

training on this, that is going to be coming up soon.

36:20

A new one, I'm doing a new one. I

36:20

do live trainings every little bit. So we have a

36:24

new live training coming up where I'm going to

36:24

teach specifically for coaches, course creators

36:29

and online entrepreneurs, around how to nail your

36:29

message on podcast live videos like this, the

36:34

thinking on your feet thing, like that's hard for

36:34

a lot of people. So how to nail your message on

36:39

the live video and other kinds of virtual stages.

36:39

Without constantly having to like tweak what you

36:44

say or wondering, is what I'm saying actually

36:44

resonating. So I'm going to have that coming up in

36:49

the month of May. So keep an eye out for that. And

36:49

I know your audience is particularly in love with

36:54

the idea of showing up virtually because of

36:54

podcasting. So if there's interest from you all

36:59

watching today, or if you're listening to podcast,

36:59

let Krystal know because I would love to do a

37:04

training just for your group, so that you guys can

37:04

make sure you get your questions answered related

37:09

to podcasting in all the places that you want to

37:09

promote your podcast and be more visible to grow

37:14

your online business.

37:16

Oh my gosh, yes, y'all please

37:16

reach out because I would love to to learn from

37:20

you. I feel like I you know, I'm already a student

37:20

of yours. Like, we're such close friends. But I

37:26

feel like every time like you just have these

37:26

little nuggets of wisdom and these Mic drop

37:31

moments that I'm just like, Oh, this is so good

37:31

you are I'm just gonna give you some braggadocious

37:37

compliments real fast, you are so good at what you

37:37

do. I love watching how real you are. And I love

37:43

you know, you're always dancing and animated

37:43

behind the mic. And I feel like this is exactly

37:48

who you are on camera and offstage. And it's just

37:48

it's so important that people know that being

37:54

exactly who you are, is going to be what sets you

37:54

apart. And it's why I think that you were the

37:59

person that I love learning all these things from

37:59

You're so real, you're so honest, you give me that

38:05

tough love that I need...

38:07

This is the best end to a week

38:07

ever! Say more things, Krystal!

38:11

Yes, say more amazing things it

38:11

is...it's just so incredible. And I'm just I'm so

38:16

grateful to have the knowledge that you have

38:16

shared because like you said, all the things all

38:21

the all the quote unquote, the person that needs

38:21

to hear this, I have been that person more than

38:26

once I have been the person that needs that tough

38:26

love that kind of the kick in the pants that

38:32

you're already really good at what you're doing.

38:32

But let me help you take it to the next level. So

38:37

I'm just thank you so much. Thank you so much for

38:37

being here with us today.

38:42

Of course. Thank you, thank you.

38:42

And hey, if anyone listening in if you guys want

38:46

to connect online and just see and experience some

38:46

of these tips, and come hang out on Instagram,

38:50

that's where I'm there usually daily and Instagram

38:50

stories and I share a lot of free content. So you

38:55

can follow me over there at the Heather Sager I

38:55

would love to hear from you and hear what you took

39:00

from today. But more and more importantly, how

39:00

you're actually going to apply something that we

39:04

talked about today. So shoot me a message so I can

39:04

hear from you.

39:08

Yes, please reach out to Heather

39:08

go follow her I think this is I'm gonna give you

39:13

another compliment. I think that you do your tips

39:13

and your Instagram so well. I think like your your

39:21

carousels and then like your post, it's like it

39:21

really makes me think like, Oh, I hadn't thought

39:26

about that before. I feel like you're calling me

39:26

out. Like I feel like everything because it's

39:30

everything revolves around me. Obviously, all of

39:30

her posts, everything is so centered around

39:35

Krystal. Every time I see it, I'm like, I do

39:35

struggle with that.

39:40

It means the marketing is working!

39:40

That is the power of people. That is the power of

39:45

having really good messaging.

39:48

This is so good. Thank you

39:48

again, Heather's so much y'all. Please go connect

39:52

with Heather, thank you so much for being here

39:52

today. And I am just so grateful that Heather was

39:58

able to join us and if you want to learn more

39:58

about Heather please reach out to her you can find

40:03

her across the social channel channels at The

40:03

eatherSager but she really does love hanging out o

40:09

Instagram and you have to go follow her.

40:12

Okay, the conversation I had with Heather

40:12

was so, so good. And we could have kept talking

40:19

for hours and hours and hours, I know that I could

40:19

have kept pitching her questions like, Well, what

40:27

do you do in this scenario? What do you do in that

40:27

scenario? And how would you approach this specific

40:34

thing that people ask me all the time, because

40:34

public speaking and podcasting just go hand in

40:41

hand? And so I asked Heather, can you do your

40:41

special training just for our audience, like

40:48

actually make it like, tweak it to really serve

40:48

podcasters? And she said, Yeah, that sounds pretty

40:56

incredible. So what we ended up doing is, Heather

40:56

actually agreed to come into the Proffitt Podcast

41:03

community, and serve us this incredible training,

41:03

how to confidently nail your message on podcast,

41:11

live streams and other live stages without second

41:11

guessing what you say. So if this is something

41:18

that you're interested in, and I hope that

41:18

everyone is because confidently nailing your

41:25

message on podcast can oh my gosh, it can just

41:25

boost your authority, really increase that

41:32

visibility that I know so many of you are looking

41:32

for? I want you to go to Heathersager.com/Krystal.

41:39

Yes, you're going to find the links to everything

41:39

in the show notes, but go to

41:45

Heathersager.com/Krystal., to learn more and to

41:45

sign up for this free training that Heather has

41:53

decided to do for us. I'm going to be there. So

41:53

you're gonna see one familiar face. And I promise

42:00

that Heather super, super over delivers on

42:00

anything that she creates. So again, go to

42:07

Heathersager.com/Krystal. to register. This free

42:07

training is happening on May 11, at 10am, Pacific

42:14

12pm Central. So again, go to

42:14

Heathersager.com/Krystal. to register. And if you

42:20

have any questions at all, please don't hesitate

42:20

to reach out. Reach out to me on the DMs or reach

42:28

out to Heather we would be so happy to answer your

42:28

questions. But as always remember, keep it up. We

42:36

all have to start somewhere.