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The ProMarketer Podcast

Christian Jones

The ProMarketer Podcast

A weekly Business, Marketing and Management podcast
Good podcast? Give it some love!
The ProMarketer Podcast

Christian Jones

The ProMarketer Podcast

Episodes
The ProMarketer Podcast

Christian Jones

The ProMarketer Podcast

A weekly Business, Marketing and Management podcast
Good podcast? Give it some love!
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Episodes of The ProMarketer Podcast

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Though the Employee Retention Credit (ERC) was designed to help businesses like yours during the COVID era, it’s turned out to be a big problem for the IRS. And they’re cracking down on wrongful claims. So, what happens if you submit a bad clai
Sleepless nights…    Marketing blunders…    Terror clients…    Business demands…   Running your accounting business doesn’t have to look like this. There is a better way to build your firm, and Ryan Lazanis, owner and CEO of Future Firm, can sh
With so much confusion surrounding the Corporate Transparency Act (CTA) and Beneficial Ownership Information (BOI) reporting, many business owners are struggling to navigate the process and avoid potential penalties.    And if you as an account
As a small business owner, you're constantly thinking about the future. You see the challenges and opportunities ahead, and you know you need to be prepared to face them in order to scale and grow your business.   But let's be real: Without the
Every small business owner will experience business growth—at least they should.   With growth comes new opportunities, and new challenges to overcome, with very real growing pains.   Hiring qualified staff members Client loyalty Maintain
Don’t get stuck in the sole proprietor trap as the owner of your tax/accounting business. Instead focus on hiring the right people who you could see filling your place and making your business grow.    But hiring can feel like a hit or miss pro
Want to know the secret sauce to a thriving workplace and loyal employees? It isn’t necessarily compensation or benefits. It’s something known as employee care which Eugenia Brock (TPM COO) and Katherine Hershberger (TPM Chief of Staff) emphasi
In 10 years, most accounting work will be done by AI. So, as an accountant you have to ask yourself, What do my clients need most from me that can’t be done by AI? Adam Lean’s answer: Be a trusted business advisor, a CFO. Adam (of The CFO Proje
Ever put selling and fun in the same sentence?    If you’re like a lot of tax professionals and accountants, you shudder every time you have to think about sales. Sales feels like a slimy part of business… and it’s difficult to express your val
Accounting opportunities are exploding right now.    Many long-time accountants are on the verge of retirement. Others are jumping ship to new careers. AI is revolutionizing the role of the accountant. It all adds up to wide open doors and a pl
When figuring out how to grow your business, where can you find training tuned into your specific needs as a tax professional? How much do you prioritize continually investing in your education in the accounting world? How do you build a networ
If you could make one change in your practice with the goal of refreshing your workload, increasing profit, and reducing stress, what would it be?    If you said change your pricing structure — well, we agree.    What often keeps us from updati
As we turn ourselves towards 2023, lead quality is king.   There are things you can do to *attract* the right kinds of prospective clients to your practice that absolutely are worth your time investment.   Often, that involves using social medi
Want non-local clients? If so, then this episode on PPC advertising is for you.   Of course, there are MANY reasons to invest in advertising-fueled growth.   And it doesn’t just mean Facebook ads because here’s the thing about those (or any kin
With the 2023 tax season upon us… do you find yourself appreciating working in accounting & tax services or is it more like the onset of dread as you’re faced with the possibility of 12+ hour work days?   Somewhere over the years, tax and accou
Spend a lot of money on a beautiful website but still can’t seem to get leads?    Struggling to get on page 1 of the search results?    If you have a great looking website and some type of follow-up system, but no one can find you on Google, th
Are you ready for 2023?   Ooh nelly, what we all thought would be a pretty "easy" tax season (in relative terms to the nightmarish last three busy seasons) is going to be much more ... interesting, in light of the economic disruptions now and t
In the accounting and tax world, it’s easy to trudge through the daily workflow without building relationship with clients and marketing your services. The reason: You can be an expert in your field – the best accounting and tax pro – without d
When we speak with accounting and tax pros one on one about their marketing, this is what we often hear:   I have an outdated website.  My local SEO is flopping. How do I prevent dead-on-arrival paid ads? Traffic to my website is slumping.  
As you’re probably aware, the tax and accounting world isn’t known for being the most cutting edge industry. Some practices still operate the exact same as they did decades ago, because… these approaches have stood the test of time – right?   N
There are stages to a business, and very soon you realize that once you've hit six figures in revenue, you can stay in that desert for a LONG time… unless you build with a team.   But hiring great people for tax and accounting practices is a mo
Nowadays, anyone can create a social media page and broadcast opinions on how to structure your tax and accounting business (and believe us, we’ve seen plenty of that).   But how many of them have actually walked the walk and seen success? And
You might have someone on your team with an incredible knack for tax and accounting services.    They love engaging with clients, are a whiz with numbers, and pick up new projects faster than you can lay them down. (If a name came to mind, read
We hate to break it to you, but…    The internet is not special. It’s just one of many marketing principles to lay hold of (albeit - a necessary one in this time).   At least, that’s what our guest Jassen Bowman, EA, asserts in this episode of
We’re sure you’ve been flummoxed by some tax and accounting firms’ failure to reach new potential client pools while simultaneously others experience a gushing influx of new clients.    And that has got to make you wonder… what’s their secret? 
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