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The Public Relations PodcastEpisodes
ThePublicRelationsPodcast
The Public Relations Podcast
A weekly Business podcast
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Episodes of The Public Relations Podcast
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A special episode announcing a new newsletter for The Public Relations Podcast called "PRBites".But as part of that, I'm releasing a video/audio version of the newsletter which is normally for members-only.Within the video and newsletter,
So, you want to sell Swedish tea to a country that is synonymous with making tea? That was the challenge Komal Lath of Tute Consult had as she took on a brief from Swedish tea maker "Life by Follis". Find out how she did some of it in this bite
I haven't looked at #PRrequest and #JournoRequest on Twitter/X for a long time, but after chatting to a friend recently and hearing they had secured some TV coverage through it, I thought I'd take another look.It's been a few years since I la
Dive into the compelling world of storytelling and its profound impact on public perception in this insightful episode of The Public Relations Podcast. We look at the fascinating case of the UK post office worker scandal—a story that lingered
As you know, I'm always interested in the reality of the world of communications, not just what we might wish to believe. That's why I was so pleased when April White from Trust Relations reached out recently to discuss their observations. Th
A couple of weeks ago a TV drama hit the headlines in the UK. It changed government policy.It told the true story of how post office workers had been wrongly convicted of fraud by a faulty computer system. But the story wasn't new. Journalists
The team representing a Bollywood model and actress in India announced she had passed away from cervical cancer a week ago. Newspapers ran tributes, colleagues paid their respects.But 24 hours later she announced she wasn't dead but had just
Send a pitch to the media with 50-100 words in it and you have approx 7 times more chance of getting a response than sending 1000+ words.Obvious?The data is in from Propel PRM Media Barometer Q1 2024 which came out today.The data is collec
PR and its study human nature is of course global and so it was such a delight to finally welcome a true legend of PR in India, Komal Lath from Tute Consulting on the show.Komal is someone with huge energy and tons of experience. We discussed
In this episode of The Public Relations Podcast I'm joined by Kathleen Lucente from Red Fan Communications.One of the topics we focus on this week is the question of how far is too far to go with publicity stunts. Our goal as communicators is
What do you do when people are just not listening to your message? Do you change it? Sit in a room and come up with some new ideas? Listen to industry experts?In this episode, we use a declining sport as a case study for any organisation to s
Another week discussing PR strategies for in-house teams and independent agencies with PR pros. This time I'm joined by the delightful Amanada Proscia from LightSpeedPR.This week we look at a study showing TikTok is becoming the new Google wh
Kayley Hamilton, 2 times Emmy award-winning entertainment reporter (uplvlagency.com) and I discuss the latest strategies from the world of PR this week. We take a deep dive into how thought leaders are created focusing on the strategies that h
David Barkoe joins me this week on the show to discuss the latest strategies in PR.We focus on conferences and events this time, looking at what any independent agency or in-house PR comms pro should be thinking about when setting up stands at
Another episode packed with discussion about PR techniques this week in The Public Relations Podcast.In this episode, we're talking with Jon Woodroof from Twotone. We discuss why mass press releases are very much out now and targeted outreach
What can you expect this week? Everything from PR work-life balance to influencer marketing, working with clients, picking case studies for content creators and more.Once again we're delving into the new era of PR.In this episode with Nat
Barbie has dominated the headlines this year. How did PR people, communicators and toy makers take advantage of it? What were the challenges and rewards? I had a good chat with Heather Wagner Reed of Juice Consulting (https://juiceconsulti
Welcome back to the first full episode of the new format of The Public Relations Podcast. Today, we look at the work Twitter/X are doing to try to rehabilitate their brand with their most important target audience, their advertisers. We look a
I'm thrilled to announce that starting 10th October 2023, we're taking "The Public Relations Podcast" in a fresh direction.The goal is to create a weekly "must-listen" show where a guest host and I try to unpack recent campaigns, discuss emergi
Is long-form content just a passing trend, or is it fundamentally changing how consumers and B2B audiences engage with brands? We discuss it with Jacquie Potter, Managing Director - Corporate & Business at Ogilvy PR ANZWe also uncover some in
There are just 2 more episodes to go in this interim series 5.5 of The Public Relations Podcast. This series has the bits of interviews we never got to run in series 5 of the show. Today it's the final bits from the chat I had with Jeroen Bos
In episode 5 or series 5.5 (how many 5's can you get?) we speak to Kayley Hamilton, a 2X Emmy Award-winning producer from Los Angeles and the founder of KAYLEY Media.Kayley is not only a PR but a former journalist who understands how to use th
Sign up to the newsletter at ThePublicRelationsPodcast.comWelcome back to series 5.5 of The Public Relations Podcast, a series of "parts" of chats which were never or only partly used in the previous shows due to lack of time. In this one we
In this episode, I have two chats for you.1) We delve into the future of PR, the impact of technology, and the integration of various functions within organizations with Lucy Newcomb from Salt and Shein, an executive recruitment company focuse
In this second episode of series 5.5, I chat with Jon Woodroof from TwoToneams.nl a cycling-focused PR agency.We delve into the topic of using personal passion combined with strategic thinking to fuel PR success in a competitive niche. We tal
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