0:00

If you are frustrated as a course

0:02

creator with creating content on

0:04

Instagram or any other kind of

0:06

short form

0:08

social media platform , I

0:11

definitely want you to listen to today's

0:13

episode because it might blow your mind

0:15

a little bit , as I share some different

0:17

thoughts that I've been having about Instagram content

0:19

and how to really maximize

0:21

it as a course creator . So stay tuned . What

0:25

change becomes possible when 100,000

0:28

people are impacted by your work ? This

0:30

question came to me one day and I have been working

0:33

to find the answer ever since . Hi

0:35

, I'm Jess and I help online course

0:37

creators amplify their influence and

0:39

create a movement with their message

0:41

, and on this podcast , I am sharing

0:43

the simple strategies and systems to help

0:46

you impact more people with your programs

0:48

so you can create quantum growth

0:50

in your industry . You are listening to

0:52

the Quantum Course Creator podcast . Hey

0:56

there , and welcome back to the Quantum Course Creator

0:58

podcast , jess , here and today I

1:01

am dishing all on

1:03

the Instagram algorithm

1:05

or just Instagram in general

1:08

. I feel like Instagram or other short

1:10

form social media platforms like

1:12

TikTok or Facebook even are

1:15

really maybe not even Facebook , now that

1:17

I'm thinking about it , whatever , tiktok or

1:19

Instagram are really kind of a necessary

1:21

evil in your business and

1:23

we end up using it as

1:25

like a marketing channel in

1:28

our business , but a lot of people don't

1:30

really know how to maximize it

1:32

as a channel to really

1:34

make more money and get more clients

1:36

into your business and , honestly

1:39

, that's because Instagram is constantly changing

1:41

, so there's a really good chance that this episode

1:43

is no longer going to be relevant in the next year

1:46

, but I want to share with you what

1:48

I've been seeing about the algorithm

1:50

and how I have

1:52

been using content differently

1:54

from my clients and seeing amazing results

1:57

from it , and so really

1:59

, the way that we think about content and the

2:01

way that we think about content on Instagram

2:04

, in my opinion , as a course

2:06

creator , is wrong , and

2:08

you're not doing it wrong because you're

2:10

not doing it right necessarily

2:12

, but the way that other people are creating

2:15

content and teaching you how to create content does

2:17

not work as well for

2:19

a course creator , necessarily

2:21

. And with the rise of TikTok

2:24

and Reels and all of these things , there's become

2:26

this new era

2:28

of content creators people

2:31

whose goal is to get more eyeballs

2:33

, go viral , get

2:35

influencer style , brand

2:38

deals , those kinds of things , or just

2:40

become an entertainer . There's a

2:42

lot of people who create Reels

2:44

and TikToks just to entertain

2:46

with no real business focus

2:49

. But , as a business

2:51

owner , following trends

2:53

and creating entertaining Reels is

2:55

not a very effective way

2:57

to grow your business . It's not a very effective

2:59

way to get more clients into your

3:01

online course , and , unfortunately

3:04

, there's so much information out there

3:06

about how to build that kind of

3:09

social media , but not that much

3:11

out there about what's actually working as

3:13

like a return on your time investment

3:15

in getting course students

3:18

into your online course , and this is something that

3:20

I've been researching and playing with

3:22

for a few months now and really seeing

3:24

how do we create a tangible strategy

3:27

that works well for

3:29

course creators , and I feel like I have

3:31

finally cracked the code on this

3:34

. It's working in so many

3:36

of my clients' businesses in different

3:38

niches and different audiences , and so

3:40

I'm super excited to start sharing this more

3:42

with you , and so this

3:44

really comes down to this core premise that

3:46

I want to instill with you today , and

3:49

that is you need to stop creating content

3:51

for your followers , and

3:53

I know that that doesn't really make sense . You're

3:55

like , well , who else would I be creating content for

3:58

? You need to start creating content

4:00

for the followers that you want to attract

4:02

, and my big realization

4:04

about this ultimately comes down to the algorithm

4:07

. We hear a lot of negativity

4:09

about the algorithm , like oh , the algorithm sucks , it's

4:11

not showing my stuff to my people

4:13

, I don't know what to post , I'm not getting

4:15

like getting the kind of views that I want

4:17

, etc . And that's because you're

4:20

creating content that you think that your

4:22

existing audience wants to see . But

4:24

your existing audience is not actually

4:26

who you should be creating Instagram

4:29

content for . You

4:31

should be creating Instagram content for the people

4:33

that you want to attract , and when you look at

4:36

Instagram as a

4:39

audience attraction

4:41

platform and not as much

4:43

like an audience nurturing platform , that's

4:46

really when you can start to partner

4:48

with the algorithm and get

4:50

the most out of it . And this was a big

4:52

realization that I had that Instagram

4:55

doesn't want to show your content to your followers

4:57

, which is weird . Right , you would

5:00

think , like I'm a , I'm a massing follower

5:02

so that Instagram will show my content to them

5:04

. But the predominant content

5:06

that you see on Instagram , especially

5:09

since the creation of reels , is people

5:11

that you don't follow . It's people that

5:13

end up in your reels feed . It's people that end

5:15

up in your normal feed . Instagram

5:17

does not show you content from people that you

5:19

follow . It shows you content from

5:22

people that you have interest in

5:24

consuming their content . It's like , all

5:26

of Instagram is now the explore page , which

5:29

is all just algorithm

5:31

based and has nothing to do with who

5:33

you're actually following , which

5:35

can be frustrating if you spend

5:38

all this time trying to grow a following but

5:40

that's not actually who you should be creating

5:42

content for . And so , with

5:44

this shift in mind , how

5:46

do you start to create content that

5:49

actually serves your business ? And

5:51

it's this shift that's going to make Instagram

5:54

so much more profitable for

5:56

you . So the algorithm

5:59

is your friend when you know how to

6:01

use it and when you start creating

6:03

content that tells the algorithm

6:05

who to show your content to , that

6:09

is when you'll start attracting the

6:11

right people and moving them through

6:13

the funnel into becoming a

6:15

course client . And so

6:17

the first piece of this is your

6:19

content should have a clear who

6:22

. Who are you talking

6:24

to ? Who will this resonate

6:26

with ? Who will watch this and

6:28

share it and keep watching

6:30

right ? Who will read that caption

6:33

? Who's going to consume this content the most

6:35

? And this really becomes like an

6:37

aggregate thing . All

6:39

of your content should have the same

6:42

who , because Instagram is going

6:44

to start looking at the people who are consuming

6:46

your content and build a profile

6:48

of who they think will like your content

6:50

People who are watching similar videos

6:52

, people who are of a similar demographic

6:54

, in a similar area and it will start

6:57

showing your content in their

6:59

feeds . And so when you create

7:01

content that has a clear , consistent

7:04

who , then you're

7:06

telling Instagram who to show your content

7:08

to . And so if you're over here like

7:10

, well , I don't want to niche down , I don't know

7:12

who my who is Like , you'll probably

7:15

want to figure that out if you want to grow on Instagram

7:17

or you want to use Instagram to

7:19

grow your business . And so , for me , my

7:22

who are course creators , and so my

7:24

who are people who have an online course

7:26

, who have an online business , who are watching other

7:29

content about online marketing , online

7:31

courses , online businesses right , those

7:33

are my who . And by creating content

7:35

that speaks very much to my

7:37

who , then Instagram can

7:40

start to learn . Oh okay , she creates

7:42

content for course creators and people who consume

7:44

content about online course creation , so

7:47

I'm going to put her content in front of people

7:49

who like content about online course creation

7:52

, because it has a clear who . The

7:54

second piece of this is having a

7:56

clear problem , so

7:58

your content should have a clear

8:01

problem that you help people solve

8:03

. And again that you may be thinking why

8:05

don't want to narrow down ? I solve a million different problems

8:08

. These are bigger problems than I'm here to solve today

8:10

on this episode . But by having

8:12

a clear topic and a clear

8:14

problem that you help people solve , then

8:17

it's going to know who to put your content

8:19

in front of . Again , you are training

8:21

the robots who to put your stuff

8:23

in front of . And if you've ever watched

8:25

reels , if you watch the same

8:27

kind of reel over and over again , you're going

8:30

to see more of those reels . Right , you're going to see

8:32

more of that content . And that is

8:34

exactly what you are training the robot

8:36

to do with your content is to show more

8:38

of that kind of content to people who like

8:40

that kind of content . And so by having

8:42

clear topics , clear

8:45

problems , a clear who that you solve

8:47

that problem , for you're going to get in

8:49

front of the people who have that problem

8:51

and then can find you and say

8:53

, oh my gosh , she knows how to solve my

8:55

problem . And the third piece

8:57

of this is that you want to create

9:00

content that is binge worthy

9:02

. Now , this is a different kind

9:05

of way of creating content , not so

9:07

much the kind that

9:09

we think of where

9:11

we're looking to create like

9:13

viral content , right ? We are

9:15

often told like follow trends , trending

9:17

audios , create things that follow a trend

9:20

and then you'll get picked up on that trend . Unfortunately

9:22

, what happens when you do that is that you end up being

9:24

picked up in a trend that has absolutely nothing

9:26

to do with your who or the problem

9:29

that you solve , and so you're not actually

9:31

attracting aligned people for

9:33

your course . Instead

9:36

, you wanna create content that

9:39

makes your who want more . You

9:41

want them to want more . What

9:43

is the next question that they have ? What is the

9:45

next topic that they're searching for an answer

9:47

for ? What is the next belief that

9:50

you can help them with ? What's the next thing that they wanna

9:52

see ? What you want them to do

9:54

when they stumble across your reel

9:56

is not scroll to the next reel

9:58

, right , it's to click on your profile

10:01

and look at your reels and your

10:03

content and binge it . You

10:05

want them to scroll through all

10:07

of your reels and be like , oh my gosh , this

10:09

girl is amazing or this guy

10:12

knows everything . You want them

10:14

to binge your content because

10:16

a binge becomes a follow

10:18

, a binge becomes a link . Click

10:20

becomes a list . Growth , becomes

10:23

somebody opting into your webinar , becomes

10:26

somebody purchasing your course , and

10:28

so you don't like , you want that behavior

10:30

to keep watching , keep

10:33

consuming more , keep

10:35

scrolling through your content . You don't

10:37

want them to keep going on the reels that

10:39

they were on . You want them to click into

10:41

your profile and keep going for more . So

10:44

creating content that has a cult to

10:46

action , to more content to watch

10:48

another reel , to follow

10:50

the next thing , right ? Oftentimes

10:53

on TikTok we see this as series , right

10:55

, you want them to want the next one in

10:57

the series , you want them to watch the next

10:59

reel , you want to answer the next question

11:01

, and so creating those open loops

11:04

and creating content that's binge worthy

11:06

, that is really high value

11:08

and like answers what

11:10

they're looking for , will get them to

11:12

keep scrolling through your content , searching

11:14

for more and more and more of that . When

11:17

you're also looking at that on like a profile

11:19

cause , the point is to get them to your profile

11:21

. You want to make sure that you have like

11:23

topics and like hooks and

11:25

questions that are really clear so

11:28

that they know what they're getting into , that they know

11:30

that they're going to answer that question in that video

11:32

or in that carousel or in that post , and

11:35

so having really clear

11:37

like visually they know what they're

11:39

getting into when they click on it will keep

11:41

them clicking for more . And again

11:44

, making sure that all of that content

11:46

is about one problem that you help

11:48

people solve for one specific

11:50

person , and that's going to teach

11:52

the algorithm how to

11:54

get you in front of the right people . And

11:57

you may be thinking , well , my audience now doesn't

11:59

want to see that . Well , then you have the wrong audience , right

12:02

, this is how you create content

12:04

for people who are going to purchase

12:06

your course , and if you have course

12:08

, or if you have followers that this content

12:11

isn't relevant for , then they're not potential

12:13

buyers for your course , right , and

12:15

so that's really a good like

12:18

barometric measure , I guess

12:20

of like . Is my audience the right

12:22

audience ? Your audience should be people who are

12:24

interested in purchasing your course , and

12:26

if they're just hanging out on Instagram watching

12:29

your life content because you've thought that

12:31

that's what you need to do to create trust

12:33

in your audience , they're not actually

12:35

potential buyers for your course . They're not entering

12:37

your funnel through your bio link and

12:39

they're not ultimately buying your course

12:42

, and that's a problem . So we want to create the kind

12:44

of content that's going to weed those people

12:46

out , answer questions for your ideal

12:48

client and to get them into

12:50

that funnel . Obviously , the next

12:52

step from this is having a funnel

12:55

, having an evergreen webinar , having

12:57

some kind of call to action link to get them

12:59

on your email list , to get them into the next thing

13:01

, but that's a topic for another

13:03

episode . Really shifting the

13:05

way that you think about content , becoming

13:07

a friend of the algorithm and

13:09

creating content for people who don't actually

13:12

follow you yet is going

13:14

to be the shift that you need to start

13:16

creating better Instagram content that actually

13:18

leads people to purchase your course . So

13:21

I hope that this was helpful . I've been

13:23

in the process of developing a training that

13:25

teaches you how to do this , and I'll have lots of

13:27

information about that soon . So

13:29

make sure that you are on my list if you want to be the first

13:31

to find out how to get that , and

13:34

I can't wait to see you in my next episode

13:36

Dammit

13:41

.