Fernando Campos is the Co-founder of MarketplaceOps, a leading Amazon strategy firm that delivers growth to best-in-class CPG brands. His agency leverages fully-integrated technology and proprietary ranking techniques to beat out the competition. Prior to founding MarketplaceOps, Fernando came from the tech industry, where as Head of Sales he helped his company secure over $30M in venture funding and scale to over 80 employees. Fernando is a Member of YPO, an Investor at KOS Naturals, Partner at Seller Tradecraft, and Co-founder of Pixelfy Amazon. 

In this episode…

Are you an Amazon seller who wants to scale faster and more efficiently, but you’re not sure where to start? With the saturated market of product listings, is it possible to rise above the competition?

The first step is product differentiation. Fernando Campos says that you want to quantify the volume and brand analytics of Amazon to work in your favor. When it comes to ensuring your product and brand have depth and are seen as leaders, you need to execute three things:  examine the total addressable market, differentiate the packaging, and visualize your product in search results. 

In this episode of the Quiet Light Podcast, Joe Valley sits down with Fernando Campos, Co-founder of MarketplaceOps, to talk about marketplace strategy and management on Amazon. Fernando discusses how influencer marketing can help boost your products, how differentiated keywords can optimize your click-through rate, and a detailed explanation of the Amazon Seller Central.