Spencer Wright and Heidi Kaisand discuss important topics in the quilting industry. Heidi shares some of her insight into how to better understand your customers and maximize that information, as well as how to build an audience for your sewing store by hosting retreats.

Heidi also talks about her experience as the publisher of Creative Retailer helps broaden her perspective on retail trends to apply to hers and other small businesses.

-- GUEST BIO --
Heidi Kaisand runs Hen & Chicks Studio in Conrad, Iowa. In addition to successfully managing a retail quilting and retreat studio Heidi is the publisher of Creative Retailer, a trusted source of information and resources to improve their specialty businesses. 

-- SPECIAL PROMOTION --
For listeners of this podcast, LikeSew is offering 50% off your startup costs. 
► Visit https://get.likesew.com/podcast to schedule a demo and redeem this offer.

-- EPISODE PAGE --
For a transcript, episode summary, and highlights, visit: 
► https://likesew.com/interviews/heidi-kaisand-hen-chicks-studio-building-an-audience-with-retreats/

-- LISTEN ON OTHER PLATFORMS --
Apple Podcasts ► https://podcasts.apple.com/us/podcast/the-quilt-shop-conversations-in-quilt-and-sewing-retail/id162752674
Spotify ► https://open.spotify.com/show/7o5SNiY2JQduVmSgIZWaZz
Google Podcasts ► https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1xdWlsdC1zaG9wLWNvbnZlcnNhdGlvbnMtaW4tcXVpbHQtYW5kLXNld2luZy1yZXRhaWw=
Amazon Music ► https://music.amazon.com/podcasts/55206b88-883a-4404-888a-d8d340c0f965
Deezer ► https://www.deezer.com/show/3854277