How you communicate dramatically affects how well you sell. By adapting your communication style to your customer’s communication style, you can significantly improve outcomes. Join Merrick Rosenberg, CEO of Take Flight Learning and author of The Chameleon, as he shows how to assess your communication style, speed-read your customer's style, and quickly close the gap between the two. The more adaptable you are — and the less you impose your style on your customers — the more easily you’ll get to “yes.”

Guest: Merrick Rosenberg (https://linkedin.com/in/merrickrosenberg)

Host: Kevin Micalizzi (https://linkedin.com/in/kevinmic)

Related resources:

  • DISC styles http://bit.ly/2ugklap
  • Why the Sales Profession is Broken and How We Can Fix It http://sforce.co/2tM0X75
  • Sales — Art or Science? https://sforce.co/2kPVzIR