Selling a new idea is always challenging, especially when it’s a social concept grounded in emotion. Natalie Egan, Founder and CEO of Translator, is a transgender woman who knows what it’s like to sell as a man and as a woman. Her experience helps guide her approach to selling Translator’s diversity and inclusion (equality-tech) platform. From building credibility to cultivating empathy, she goes beyond the metrics to provide value.

Guest: Natalie Egan (https://linkedin.com/in/nataliejegan)

Host: Kevin Micalizzi (https://linkedin.com/in/kevinmic)

Related resources:

• Diversity and Inclusion Technology: Could This Be the Missing Link? http://bit.ly/2rdHhoz
• Are You Missing This Powerful Selling Skill? https://sforce.co/2U4mRvo
• Start with the Heart: 4 Tips for Increasing Empathy and Winning More Sales https://sforce.co/2PbPhAj
• Why More Women Should Be Part of Your Sales Team https://sforce.co/2E5MCqF