Creating tools to improve the sales process can be painful. Without active involvement in the development process and regular feedback, sales teams can find themselves presented with tools that don’t meet their needs. Kathi-lyn Coker, AVP Salesforce Platform Strategy, Lincoln Financial Distributors details how moving to the agile method of product development for sales tool can bring sales and IT teams into a closer working relationship, changing the working relationship by encouraging transparency and accountability. https://sforce.co/2T12ZaR

Guest: Kathi-lyn Coker (https://www.linkedin.com/in/kathilyn/)

Host: Kevin Micalizzi (https://www.linkedin.com/in/kevinmic/)

Related resources:

• The Sales Productivity Trap: Don’t Add New Tools Without Rep Buy-In https://sforce.co/2INvZTJ
• Quotable Podcast Episode #113: Technology and Process Are Your Best Differentiators, with Mike Martin https://sforce.co/2Ha30XQ
• The Sales Manager’s Dilemma: Getting Reps the Technology They Want https://sforce.co/2INvZTJ

The Six Questions Sales Leaders Should Ask Their IT Department https://sforce.co/2EFUfTy