How can you cut through the noise and bustle of events and shows and make a lasting impact on leads without being too aggressive? Events can be a unique opportunity to talk to the right people — not just anybody — or they can be a total loss of your time and resources. Well-structured, targeted approaches to events can help you leave with strong leads and can help your attendees leave with more than just swag. Alice Heiman, Co-Founder and CRO at TradeShow Makeover, explains how to get the most ROI at events and ensure you’re making the right impression on leads. https://sforce.co/2I8ODC1

Guest:  Alice Heiman (https://www.linkedin.com/in/aliceheiman/)

Host: Vanessa Haney (https://linkedin.com/in/vmhaney)

Related resources:

• Trade Show ROI Calculator http://bit.ly/2wv4uVU

• Online or Offline, Speak with Influence https://sforce.co/2Wh8okO
• Focus on Outcomes, Not Actions https://sforce.co/2wtee34
• How to Sell When Buyers Are Already Making Up Their Minds https://sforce.co/2ELjX94