Learn the growing power of inside sales: what it is, why it matters, and how to do right. Maria and Ben share McKinsey’s best-in-class practices from their research and experience across clients. They provide guidance on four popular topics: 1) creating an omni-channel experience, 2) effectively using customer analytics, 3) embracing technology and automation, and 4) optimizing the lifetime value of your seller with people analytics.

Guest: 

Maria Valdivieso de Uster: https://www.linkedin.com/in/mariavaldivieso1/

Ben Vonwiller: https://www.linkedin.com/in/benvonwiller/

Host: 

Krista Bauer: https://www.linkedin.com/in/krista-h-bauer/