Our product is our impact. Making money is equally as important, but we have to be able to make measurable impact. This is especially true for B corporations – companies that qualify for meeting the balance between purpose and profit. On today’s show, Libby Gill is joined by Shane Keough, an ex-athlete and the CEO of a sustainability agency called WeGoFor2. Shane shares his background as a baseball player and the life intervention that took him in a completely different direction, leading him to run one of the most successful sustainability businesses today.