In this episode of the RAG podcast, Sean Anderson interviews Richard Morton, the founder of MatchMedics. Richard shares his journey of launching a recruitment company in his 50s and emphasises that it's never too late to pursue your dreams. He discusses the challenges he faced in the early years and the turning point after reading the book 'Traction'. 

Richard explains how MatchMedics narrowed its focus to specialise in recruiting doctors and the subsequent growth in team size and revenue. He also highlights the expansion into the local market and other specialities, such as general practice. 

Sean and Richard discuss the impact of LinkedIn on his recruitment business and the potential it holds for finding high-level candidates. He shares how Hoxo's Personal Branding Bootcamp has helped his team develop a unified language and methodology for using the platform effectively. 

The conversation also explores the impact of content generation and the importance of becoming a recognisable brand online. They discuss the future vision of the business, opportunities for growth, and the importance of building a strong team and environment. This is a must-listen for anyone wanting to hear first-hand about the journey of building a rec business from the ground up, and what it takes to start driving success! 

Takeaways

• It's never too late to launch a recruitment company and pursue your dreams.
• Narrowing your focus and specialising in a specific niche can lead to significant growth and success.
• Building a strong team and providing opportunities for growth and development are key to long-term success.
• Transitioning from doing the work to managing can be challenging but is necessary for business growth.
• Participating in training programs and seeking continuous learning can have a positive impact on business success.
• LinkedIn has become an increasingly important sourcing strategy for recruitment businesses, particularly in the healthcare sector.
• Hoxo's LinkedIn Bootcamp helps teams develop a unified language and methodology for using LinkedIn effectively.
• Content generation on LinkedIn has had a massive impact on business growth and engagement.
• Building a strong team and environment is crucial for long-term success in the recruitment industry.
• Seizing opportunities and driving success requires dedication, energy, and the right vision and people.

Chapters

00:00 Introduction to the RAG podcast

00:56 Richard Morton's background and launching MatchMedics

04:16 Richard's start in recruitment in 1989

08:24 Transitioning from being an employee to an entrepreneur

12:15  Starting MatchMedics and the early challenges

19:14 The turning point after reading the book 'Traction'

25:17 Narrowing the focus to specialise in recruiting doctors

27:40 Expansion into the local market and other specialities 

28:39 Growth in team size and revenue

38:22 Managing the resourcer-recruiter model

44:26 Expansion into the general practice market

45:21 Richard's role in the company

46:20 The challenges of transitioning from doing the work to managing

46:50 The benefits of participating in the Hoxo Personal Brand Academy

47:16 Discovering the potential of LinkedIn

48:13 The impact of LinkedIn on business

49:07 Creating a unified language and methodology

50:03 The Impact of Hoxo on content generation

50:33 Generating placeable candidates

52:29 Educating the competition

52:58 The vision and future of the business

53:24 Building a strong team and environment

56:13 The journey and potential growth

57:09 Seizing opportunities and driving success

58:04 Understanding rotations in the healthcare sector

59:16...