Study after study is showing conclusively the incredible benefits to parents and children of having a regular storytime routine. And just 15 minutes a day is all it takes. But where in your day should you carve out that 15 minutes? We suggest you begin your regular reading time at bedtime. Reading for 15 minutes at bedtime not only exposes children to new vocabulary, develops reading and language skills, promotes brain growth, and encourages family bonding. Best of all, expectant parents can start this practice even before birth -- baby's ears are already developed by the third trimester, and studies show she can hear and remember what you say!