Real Estate is a people business. If you want to become a successful real estate agent then you’ll have to learn how to create, build, and nurture relationships. There are no secrets, ninja tactics, or leprechauns with pots of gold for generating more leads in your business. At least not for the long-term.During this interview with Bill Crane we get into the importance of building relationships into all of your marketing campaigns. Every marketing piece you send out should always be about delivering value first instead of “selling”. The same goes for your “sales” scripting. Your scripting should be about delivering value. It’s not a clever “sales script” that’s going to get you the next lead, it’s a value approach which will. One of Bill’s examples for a cold lead postcard/letter campaign was to offer help with property tax bills for homeowners. Offer ways homeowners can lower their bills, or offer info to references to attorneys which can help with lowering them. Next, Bill suggests to focus in on using your strengths and developing a plan around them. If you’re good at door knocking, then do door knocking. If you’re not good at it, then don’t do it. Listen to the complete interview and get all of Bill’s answers to questions about how to market to Expired, FSBO’s, and getting higher priced listings. How to Contact Bill CraneBill recently wrote a book which gets down and dirty into relationship marketing and build your business. I’m about to start reading it this week and will write up a review of it when I finish it. The best way to connect with Bill is via Facebook. Link to him here…Bill’s Facebook Personal Page: Click HereBill’s Facebook Business Page: Click HereTo get more info about Bill’s latest book, Crane Generating, go to his website www.BillCrane.comThe 2015 Online Marketing Conference for Real Estate AgentsIn November of 2015 we held the first ever online marketing conference for real estate agents. In one day we interviewed six real estate agents from across the country and they shared their stories and marketing plans. What made the event so incredible was how each agent approached and built their businesses. They all had a wide variety of niches and experiences which brought them to the place they are at today. We can learn a lot of hearing these stories of the journeys other fellow agents have made to move their business forward. Learning from the experiences of others is always helpful knowledge as we chart our own course forward in our own businesses. You can view the rest of the interviews and notes at the Conference Page. CLICK HERE to view it now. Listen to more episodes at the Margaritas & Real Estate Marketing ShowIf you like this episode then go check out the rest of the shows on iTunes, Stitcher, or Soundcloud. The Margaritas and Real Estate Marketing show is all about bringing the stories of real estate agents to the forefront and talking about what works today in real estate marketing.Hope you enjoyed the show, thanks for listening, George “el guapo” Cuevas…Subscribe on iTunes to our PodcastThe post 017 Building a Business by Building Relationships with Bill Crane appeared first on Agent Redefined Real Estate Marketing.