Resources Mentioned:

Episode Summary:

Meet today's guest, J. Philip Faranda, the founder and broker of J. Philip Real Estate based in Westchester County.

In this episode, I sit with Phil, who is based in the suburbs north of Manhattan, and he shares his unique insight on the real estate industry and describes his impactful experience working so far.

Top Takeaways:

"The hospitality industry is the only industry in my opinion that can make real estate look like a walk in the park."

- [J. Philip Faranda]

"There's no market you can't break into if you follow best practices."

"If the truth can kill it, it needs to die."

- [J. Philip Faranda]

"Every single one of those 120million leads that are sold to Realtors every year, that's some agent who didn't take care of a customer."

- [Bill Risser]

"It is clear to me that most Real Estate mistakes… it is downstream from something that was unbrokered or under- brokered."

- [J. Philip Faranda]

"Everything you do today is a love letter to future you."

- [J. Philip Faranda]

Episode Highlights:

[00:34] Intro

[01:16] Introducing our guest, J. Philip Faranda.

[03:00] About Phil's background and interests.

[17:26] How Phil started in Real Estate.

[24:53] About Phil's real estate company, J. Philip Real Estate.

[33:35] Discussing Zillow Real Estate marketplace.

[46:44] The Beverly Carter Foundation.

[53:03] Phil's advice to new agents

[55:13] How to contact Phil

Email-

[56:25] Outro

Episode Notes:

After studying liberal Arts, Phil thought he would go into writing or teaching. Still, he started his first job was selling supplemental programs to Catholic schools, which he did for seven years while resisting opportunities to go into real estate with his friend. Eventually, he was offered an apartment and a monthly draw to work in Real Estate, and he took up a passion for Real Estate. He also shares that it fit his issues with attention, and he enjoyed the versatility in the experience.

At some point, Phil also took a year off to work as a Bartender and later worked in mortgages for five years. Doing this, he learned that there wasn't much of a difference between real estate in Westchester and Manhattan, especially if best practices are followed. He took the course and started his company.

In describing the inspiration for his real estate company, J. Philip Real Estate, Phil shares that he had to go by J. Philip to differentiate himself from his father. So, he had to answer to the name J. Philip in school, which later became the name of his company. The brokerage grew and now has close to 100 agents. Phil had picked up blogging to keep himself sane after the market crash in 2008; however, it ended up boosting his brand, growing his following, and helping him recruit more agents as the blog created an impression that the company was more significant than it indeed was. Phil shares that he deeply enjoys blogging and all that comes with it.

Phil shares that his company was the first brokerage in his market to syndicate to Zillow marketplace ahead of everyone else. After he sent an email to Spencer Rascoff, former