“Growth that means something needs to be gradual and you need to earn it.”

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WHAT'S IN THIS EPISODE?

Building an Oprah magazine worthy company doesn’t happen overnight. And chances are, there’s lots that went on (and didn’t work out) behind the scenes. That’s why I’m so wildly excited to share the story of Greetabl and one of it’s co-founders with you in this episode! My love, meet Zoë Scharf - previous graphic designer turned entrepreneur.

We talk about:

• Greetabl’s not-so-overnight success
• The cereal box that inspired the idea for Greetabl
• Why slow growth means more
• The first version of Greetabl that you never heard of (and why it totally flopped)
• Creating a great product isn’t everything + how Greetabl grew their customer base

WHO IS ZOË SCHARF?

Zoë Scharf is the Co-Founder and Chief Brand Officer of Greetabl. Zoë is is a brand and design expert with a BFA from Washington University in St. Louis. At Greetabl, Zoë focuses on the company's vision, brand, digital and physical product, and marketing efforts. Previously, Zoë consulted startups, advising and implementing brand strategy, story and design. At her former position at XPLANE, she worked with Fortune 500 companies on simplifying complex ideas using visual thinking.

LINKS FROM THIS EPISODE:

@fight2breathe on Instagram

www.greetabl.com

Greetabl on Instagram

Zoë on Instagram