In this episode of the podcast, Zach uncovers...• How to create compelling and consistent content• How to show up on your ideal audience's feed• Other social media strategies to attract your ideal clients

JUMP TO THESE TOPICS🌦️ 00:41 Zach's introduction and background🏡 04:06 Strategies for generating business through social media📊 06:07 The benefits of going live on TikTok and YouTube👥 12:29 TikTok is the best platform for gaining a following and leads.🤝 15:14 Make content for the audience, not the algorithm.🌟 19:12 Niche engagement is preferred over virality.📍 21:14 How to use the promote button on TikTok to target a local audience.📈 23:47 The long-term strategy of brand share market takeover.🔊 25:37 The TikTok algorithm's lack of differentiation between paid and organic content.📣 28:41 The importance of reciprocity and value-focused calls to action.🎥 29:56 How to use YouTube as a platform for direct call to actions and lead generation.

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