This week, Jacki and Lyle discuss the phenomenon that is evergreen content. By definition, evergreen content is Evergreen is search-optimised content that is continually relevant and remains fresh for consumers over a prolonged period of time. Examples of this type of content include to-do lists, DIY videos, tutorials, top 10s and other similar types of content, and often these digital publications can be built upon at different times of the year. Many businesses and organisations produce evergreen content for seasonal campaigns, ranging from Christmas tutorials to back-to-school checklists. Jacki analyses how important this type of content can be for businesses looking to make waves in their industry, and how it is important to be innovative when producing this content in order to stand out from the crowd. Lyle, appearing from Dimoso HQ for the first time in a long while, announces that the podcast has officially reached 5000 streams, and discusses how podcasts themselves can be an example of how evergreen content can be delivered to a target audience.

Artwork by Dimoso

Music by Lyle Fulton

Get in touch via [email protected] or [email protected]

More information at www.dimoso.com and www.therestispr.com

Follow us on Twitter - @TheRestIsPR

Hosted on Acast. See acast.com/privacy for more information.