When the Baby Ruth candy bar was first launched, marketers came up with the greatest advertising plan to spread the word. They tied parachutes to every bar, piece by piece, and had the bars dropped out of the sky by airplane. The person dropping the candy bars fell in love with flying and pursued a career doing so, eventually dropping something much more monumental on a city, causing ripples through history. Tune in for the rest of the story!

https://en.wikipedia.org/wiki/Baby_Ruth