One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge chat about heightened levels of unpredictability for marketers during a presidential election season. The landscape can be navigated, but it's not easy! Sometimes the best thing we can do as brands is to embrace unpredictability and be unpredictable ourselves! If we start from a defensible position and focus on the right target audience with a unique and surprising message, winning is still possible. Is the answer inbound marketing? During a political season, it may be beneficial for brands to allocate advertising dollars towards SEO, website redevelopment, and creating valuable assets that can be deployed later when attention availability is higher. All that and more on today's Rethink Marketing Podcast episode!

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